{"id":10193,"date":"2024-05-17T08:16:00","date_gmt":"2024-05-17T08:16:00","guid":{"rendered":"https:\/\/mindticklestg.wpengine.com\/post\/what-makes-a-successful-sales-training-program\/"},"modified":"2025-03-20T09:04:36","modified_gmt":"2025-03-20T09:04:36","slug":"what-makes-a-successful-sales-training-program","status":"publish","type":"post","link":"https:\/\/www.mindtickle.com\/blog\/what-makes-a-successful-sales-training-program\/","title":{"rendered":"What Makes a Successful Sales Training Program?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10193\" class=\"elementor elementor-10193\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34788a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34788a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c56ea1\" data-id=\"2c56ea1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57e793bb elementor-widget elementor-widget-text-editor\" data-id=\"57e793bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every revenue leader will tell you that ongoing training is key to getting reps the skills and knowledge they need to close deals.\u00a0<\/p><p>While most organizations invest in a sales enablement department (84%), according to our <a href=\"https:\/\/campaigns.www.mindtickle.com\/cro-and-sales-leadership-outlook-report-2024\/\" target=\"_blank\" rel=\"noopener\">2024-2025 Chief Revenue Officer + Sales Leader Outlook Report<\/a>, only 40% of these C-level executives said they can identify rep strengths and weaknesses for customized training.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2a3ac0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2a3ac0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d26cfa6\" data-id=\"d26cfa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfddb97 elementor-widget elementor-widget-heading\" data-id=\"cfddb97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">According to research, only<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1d025 elementor-widget elementor-widget-counter\" data-id=\"da1d025\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of C-level execs can identify rep strengths and weaknesses <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c6f32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c6f32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e602c13\" data-id=\"e602c13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b2c143 elementor-widget elementor-widget-spacer\" data-id=\"0b2c143\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0d65e elementor-widget elementor-widget-text-editor\" data-id=\"0e0d65e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, while leaders know that training is necessary, they lack visibility into where to focus training efforts.\u00a0<\/p><p>When effective, <a href=\"https:\/\/www.mindtickle.com\/revenue-hub\/sales-training\/\" target=\"_blank\" rel=\"noopener\">sales training<\/a> becomes one of the most important investments in your sellers and an invaluable use of their time. In this blog post, we&#8217;ll define sales training and programs and why they&#8217;re important. We&#8217;ll then outline:<\/p><ul><li>Why one-size-fits-all sales training won&#8217;t work<\/li><li>The essentials for a successful sales training program<\/li><li>Different types of sales training programs<\/li><li>How sales training technology helps<\/li><li>How to use Mindtickle for sales training.<\/li><\/ul><h2>What is sales training?<\/h2><p>A sales training program teaches sales reps the skills needed for every step of the sales journey\u2014from first contact through the close of a sale. It\u2019s the ongoing process of teaching sales teams how to create deal-closing interactions with buyers. This includes in-person learning, e-learning, micro-learning, gamification, or other training techniques to help sales reps improve performance.<\/p><p>Although sometimes used interchangeably, sales training is not the same as <a href=\"https:\/\/www.mindtickle.com\/blog\/what-is-sales-enablement\/\" target=\"_blank\" rel=\"noopener\">sales enablement<\/a> or sales coaching.<\/p><h2>What is a sales training program and why is it needed?<\/h2><p>Organizations need to develop <a href=\"https:\/\/www.mindtickle.com\/platform\/sales-enablement-training\/\" target=\"_blank\" rel=\"noopener\">personalized sales training programs<\/a> for their sales teams so they can achieve and maintain sales excellence across the organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3070a45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3070a45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9535e58\" data-id=\"9535e58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d0b359 elementor-widget elementor-widget-image\" data-id=\"5d0b359\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"410\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/IdealRepProfileComeptencies.png\" class=\"attachment-medium_large size-medium_large wp-image-12877\" alt=\"Ideal rep profile competencies\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/IdealRepProfileComeptencies.png 512w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/IdealRepProfileComeptencies-300x240.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7ab712 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7ab712\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46eac0a\" data-id=\"46eac0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c84c93 elementor-widget elementor-widget-spacer\" data-id=\"2c84c93\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b1f20 elementor-widget elementor-widget-text-editor\" data-id=\"c2b1f20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you\u2019ve mapped out your <a href=\"https:\/\/idealrepprofile.www.mindtickle.com\/\" target=\"_blank\" rel=\"noopener\">ideal rep profile<\/a> and understand the specific selling skills, behaviors, and knowledge your salespeople need to succeed, you can plan out courses and programs that focus on each area.<\/p><p>Start by defining the outcomes for each training program. For example:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ead656 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ead656\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f8cc23\" data-id=\"0f8cc23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4691a elementor-widget elementor-widget-toggle\" data-id=\"3b4691a\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6211\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6211\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Knowledge based training<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6211\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6211\"><p>Focus on on different product features to help reps run product demos tailored to prospects\u2019 needs<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6212\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6212\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Behavior training programs<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6212\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6212\"><p>Help reps spot when they\u2019re using filler words so they can reduce the frequency of using them on calls<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6213\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6213\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Skills training programs<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6213\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6213\"><p>Focus on on common objections to help reps handle prospects\u2019 objections confidently<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4057c elementor-widget elementor-widget-spacer\" data-id=\"dd4057c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baa4d97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baa4d97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbfbfda\" data-id=\"cbfbfda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af286d2 elementor-widget elementor-widget-text-editor\" data-id=\"af286d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why one-size-fits-all training won\u2019t work<\/h2><p>If you choose a sales training program with a one-size-fits-all manual, you may be throwing away time and money.<\/p><p>Despite significant investments in sales training programs, the average rate of quota attainment has been declining for years. In fact, according to some research, <a href=\"https:\/\/salestalentinc.com\/blog\/percentage-sales-reps-hit-quota\/#:~:text=In%20Q3%202023%2C%20only%2042.8,reps%20hit%20their%20sales%20target.\" target=\"_blank\" rel=\"noopener\">only 42.8% of reps met their quotas<\/a> last year. One-size-fits-all training programs assume there is just one way to sell and therefore fail at the very thing they are teaching.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f3a099 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f3a099\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f24ce9b\" data-id=\"f24ce9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b111a elementor-widget elementor-widget-heading\" data-id=\"52b111a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">According to research, only <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487fc42 elementor-widget elementor-widget-counter\" data-id=\"487fc42\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of reps met their quotas last year<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"42.8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87a73a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87a73a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03fa31e\" data-id=\"03fa31e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfbedb1 elementor-widget elementor-widget-spacer\" data-id=\"cfbedb1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8172884 elementor-widget elementor-widget-text-editor\" data-id=\"8172884\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No two sales reps have the same needs or experience. Similarly, no two businesses are alike\u2014a technology company and a retailer have different needs relevant to the industry and each has a unique sales process.<\/p><p>For example:<\/p><ul><li>A retail sale \u2014 B2C \u2014might require a shorter, but more personal interaction.<\/li><li>Reps selling products in B2B, like technology, require an intricate knowledge of customers, products, trends, and advancement in the industry.<\/li><\/ul><p>In both examples, the sales rep must deliver a modern sales approach that can compete with information available online, and the complexities of each product require specific understanding. But the approach to these differing sales requires unique knowledge and techniques, meaning training must be suited to the individual rep, business, product, and customer.<\/p><p>While there is some benefit to be gained from any initiative, the results won\u2019t be nearly as effective as those from an individually designed program that incorporates your company\u2019s methodology and provides ongoing training and coaching opportunities.<\/p><h2>The essentials for a successful sales training program<\/h2><p>What are \u201cthe essentials\u201d of choosing a sales training program, and why do they matter? Conventional training programs focus on behavior modification, communication, and negotiation skills. Those things play an important role in sales success, but other strategies can improve results faster and give your sales reps an advantage in the field.<\/p><p>The best sales training program for your company should include these essential features.<\/p><h3>#1 Diverse training formats<\/h3><p>Offering several different formats for presenting training material means teaching sales reps in the manner that they learn best.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-848c695 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"848c695\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c91202\" data-id=\"2c91202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2b18ee elementor-widget elementor-widget-toggle\" data-id=\"d2b18ee\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2201\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2201\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Video<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2201\"><p>Video provides a forum for role-play and live lectures, as well as narrated slide presentations to keep reps engaged.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2202\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2202\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Audio recordings<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2202\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2202\"><p>Audio recordings work well for delivering training when complete attention is not necessary, like while driving or completing other activities.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2203\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2203\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Written materials<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2203\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2203\"><p>Written materials allow reps to review and study resources in a written form with PDF files that can be made available for easy download and\/or printing.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2204\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2204\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Gamification<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2204\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2204\"><p>Gamification turns lackluster training modules into a fun, competitive learning opportunity. Video games, quizzes, and more can keep reps engaged and eager to continue their training.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b25485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b25485\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56b6891\" data-id=\"56b6891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3640a4 elementor-widget elementor-widget-video\" data-id=\"c3640a4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2020\/11\/Mindtickle-Sales-Training-formats.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f98332 elementor-widget elementor-widget-spacer\" data-id=\"7f98332\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d54a19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d54a19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce2bb17\" data-id=\"ce2bb17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7021919 elementor-widget elementor-widget-text-editor\" data-id=\"7021919\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>#2. Customizable platform<\/h3><p>While standard training programs can offer the basics, a customizable program allows you to add content specific to your business, including techniques that work well in your market or with your product, and change and grow with your needs.<\/p><p>At the program&#8217;s onset, expect a framework driven by your organization\u2019s sales strategy and a practical understanding of your products, services, and <a href=\"https:\/\/www.mindtickle.com\/blog\/the-sales-cycle-what-is-it-and-how-to-optimize-it-for-a-better-sales-process\/\" target=\"_blank\" rel=\"noopener\">process<\/a>. Intuitive real-time editing means the program adjusts via sales rep input, evaluating what reps need according to what they have completed, how they learn, and even existing or desired customers. Front-line managers can <a href=\"https:\/\/www.mindtickle.com\/blog\/data-driven-sales-coaching-how-to-use-data-to-drive-coaching-conversations\/\" target=\"_blank\" rel=\"noopener\">coach teams<\/a> and review analytics by utilizing easy-to-use mobile tools.<\/p><h3>#3. Real-world scenarios<\/h3><p>A successful sales training program uses real-world buying scenarios (and proven solutions) to train the team to handle any common situation. It must offer the flexibility to successfully address every aspect of a business reality. This type of program allows reps to practice real-world scenarios before they actually enter a high-stakes conversation with prospects or customers.<\/p><h3>#4. Structured reinforcement<\/h3><p>Effective training requires time, repetition, and detailed individuality. A customized training program enables your sales team to achieve milestones while continuing to sell successfully.<\/p><p>Reinforcement is key to helping salespeople retain what they\u2019ve learned. Without systematic, continual learning and reinforcement, sales reps forget 70% of information within one week of training, and 87% within one month.<\/p><h3>#5. Tracking and metrics<\/h3><p>How do you know if reps use the program and if it\u2019s working? A good sales training program should include progress tracking for each sales rep and analysis through quizzes, tests, and other assessments. This information should be used to generate performance metrics and continually improve the program.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f4d7be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f4d7be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-670c6e2\" data-id=\"670c6e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f996954 elementor-widget elementor-widget-image\" data-id=\"f996954\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"614\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/05\/4_Enablement-Engagement-Analytics-768x614.png\" class=\"attachment-medium_large size-medium_large wp-image-16805 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/05\/4_Enablement-Engagement-Analytics-768x614.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/05\/4_Enablement-Engagement-Analytics-300x240.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/05\/4_Enablement-Engagement-Analytics.png 1000w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/614;\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/05\/4_Enablement-Engagement-Analytics-768x614.png\" class=\"attachment-medium_large size-medium_large wp-image-16805\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/05\/4_Enablement-Engagement-Analytics-768x614.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/05\/4_Enablement-Engagement-Analytics-300x240.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/05\/4_Enablement-Engagement-Analytics.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39a0bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39a0bae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f40156\" data-id=\"0f40156\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-073aa13 elementor-widget elementor-widget-spacer\" data-id=\"073aa13\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f637849 elementor-widget elementor-widget-text-editor\" data-id=\"f637849\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>#6. Different instructional modalities<\/h3><p>Providing <a href=\"https:\/\/www.mindtickle.com\/blog\/10-sales-training-topics-to-help-your-team-get-and-stay-sales-ready\/\" target=\"_blank\" rel=\"noopener\">learning opportunities<\/a> that meet your sales team where they are, physically and mentally, is the best way to get their attention and make learning fun and interactive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8c3b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8c3b83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c7ebc5\" data-id=\"7c7ebc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83ff91e elementor-widget elementor-widget-toggle\" data-id=\"83ff91e\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1381\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1381\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">On-demand<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1381\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1381\"><p>Your sales team is always on the go. Training materials should be agile, available via streaming or download to mobile devices for use when the time is right.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1382\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1382\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Live<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1382\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1382\"><p>Online lectures and virtual conferences provide a forum where everyone can participate without being in the same physical location.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1383\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1383\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Social<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1383\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1383\"><p>Discussion forums, chat capabilities, and social interactions provide learning in an environment that enhances engagement through connection and discussion.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9080587 elementor-widget elementor-widget-spacer\" data-id=\"9080587\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c8d85a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c8d85a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-225efae\" data-id=\"225efae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1294c43 elementor-widget elementor-widget-text-editor\" data-id=\"1294c43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>#7. Micro-learning capabilities<\/h3><p><a href=\"https:\/\/www.mindtickle.com\/blog\/how-to-maximize-performance-with-microlearning-to-deliver-sales-training\/\" target=\"_blank\" rel=\"noopener\">Micro-learning<\/a> offers information as bite-sized, easily accessed, individualized content for sales reps. Usually focused on one topic or problem, it is presented in various ways like quizzes, videos, games, or simulations. Micro-learning uses information about how our long-term memory performs and incorporates the use of repetition over time. Learning that is fun and engaging\u2014presented over time\u2014helps learners avoid information overload and increases retained information. It is quick and easy to complete and provides the opportunity for tracking progress and identifying gaps for future learning.<\/p><h3>#8. Gamification<\/h3><p>When learning is less tedious and more fun, information is retained better. Reps are more likely to complete training modules involving video games, leaderboards, social networking, and gamified quizzes, even when they aren\u2019t assigned. Sales reps are motivated to do the work, becoming increasingly skilled in the process, which drives revenue growth.<\/p><h2>Different types of sales training programs<\/h2><p>General sales skills include relationship-building, questioning, solution-building, negotiation, problem-solving, and proposal writing. Different types of<a href=\"https:\/\/www.mindtickle.com\/blog\/measure-impact-training-program\/\" target=\"_blank\" rel=\"noopener\"> sales training programs<\/a> focus on different areas. When you choose just one area to focus on, not all reps on your sales team will benefit.<\/p><p>Here are a few types of sales training.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cad773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cad773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea63e6f\" data-id=\"ea63e6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07e6c3b elementor-widget elementor-widget-toggle\" data-id=\"07e6c3b\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Methodology training<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8281\"><p>Teaches information or steps that improve the chance of a positive outcome. Usually a standard format, it creates a common approach and language for sales reps and emphasizes skill development.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8282\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-8282\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Baseline training<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-8282\"><p>Long-form modules with in-depth subject knowledge that teach essential sales skills. Reps learn how to sell with fundamental skills like finding prospects, active listening, asking questions, negotiation, sidestepping objections, giving presentations, follow-up, and other administrative communication skills. These skills have no expiration date and continue to evolve over time, as your reps\u2019 confidence and knowledge grows.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8283\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-8283\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Product training<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-8283\"><p>Focuses on the product features and benefits, giving a sales rep a solid foundation regarding what they are selling, so they can focus on the customers\u2019 needs.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8284\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-8284\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Bite-sized updates<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8284\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-8284\"><p>Information refreshers that reinforce knowledge from training modules. Small, frequent updates prompt knowledge retention and connect information that reps have already learned for improved results.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dbb2c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dbb2c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39755de\" data-id=\"39755de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a25c5c elementor-widget elementor-widget-text-editor\" data-id=\"8a25c5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0<\/h2><h2>How sales training technology helps<\/h2><p>Enlisting a data-driven sales training program can change the game for your business. Technology-based <a href=\"https:\/\/www.mindtickle.com\/blog\/what-is-sales-onboarding\/,\" target=\"_blank\" rel=\"noopener\">onboarding<\/a> alone can propel your success rate forward. A quality, customizable program offers cost-savings, flexibility, logistical simplicity, accessibility, and the chance for self-paced learning and repetition as needed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca5cbef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca5cbef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d8168b\" data-id=\"5d8168b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6005b22 elementor-widget elementor-widget-image\" data-id=\"6005b22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"519\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-768x519.png\" class=\"attachment-medium_large size-medium_large wp-image-18163 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-768x519.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-300x203.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1024x692.png 1024w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1536x1038.png 1536w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1200x811.png 1200w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1400x946.png 1400w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x.png 1660w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/519;\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"519\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-768x519.png\" class=\"attachment-medium_large size-medium_large wp-image-18163\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-768x519.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-300x203.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1024x692.png 1024w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1536x1038.png 1536w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1200x811.png 1200w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1400x946.png 1400w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x.png 1660w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-523f55c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"523f55c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6eb31f\" data-id=\"a6eb31f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c566b8d elementor-widget elementor-widget-spacer\" data-id=\"c566b8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a99b96 elementor-widget elementor-widget-text-editor\" data-id=\"4a99b96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online or off, effective sales training programs should be customizable to adapt to the changing needs of any business. Key metrics provide a barometer for results. Diverse training opportunities coupled with a variety of learning modalities can help you reach your sales rep and improve retention. Micro-learning and bite-sized updates provide refreshers and continual learning.<\/p><p>Choose a <a href=\"https:\/\/www.mindtickle.com\/solutions\/sales-training-software-for-sales-teams\/\" target=\"_blank\" rel=\"noopener\">training program that uses technology<\/a> to make learning easier, empowers sales reps, and drives excellence.<\/p><h2>Mindtickle for sales training<\/h2><p>With a comprehensive suite of sales productivity applications, Mindtickle provides your sales team with a positive learning environment and never-ending learning. Sales reps learn and practice concepts from engaging, accessible delivery platforms that convey knowledge, offer <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.mindtickle.com\/blog\/sales-coaching\/8-must-try-sales-role-play-scenarios-that-will-prepare-your-team-for-every-selling-situation\/&amp;sa=D&amp;source=editors&amp;ust=1715971295283958&amp;usg=AOvVaw0ylcaCPCYE74RJjNzRUI0A\" target=\"_blank\" rel=\"noopener\">role-play<\/a> opportunities for eventual success in the field, and improve mastery for customer engagement.<\/p><p>Tracked usage offers accessibility and visibility\u2014a window into progress and performance, that emphasizes knowledge retention through quizzes, gamification, and coaching. Mindtickle\u2019s data-driven approach provides easy mobile access that ties individual performance to revenue growth with metrics that reveal what\u2019s working, what needs adjusting, where gaps exist, and how training is affecting sales outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc84560 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dc84560\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11fce58a\" data-id=\"11fce58a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ab3f80 content-align-cta-center mt-btn elementor-widget elementor-widget-eael-cta-box\" data-id=\"31ab3f80\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">See Sales Training in Mindtickle<\/h2><p>Build a sales training program that actually helps your reps close more deals.\u00a0<\/p><a href=\"https:\/\/www.mindtickle.com\/sales-enablement-readiness-platform-demo\/\" target=\"_blank\" class=\"cta-button cta-preset-1  \">Get a Demo<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d323abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d323abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07dd8f1\" data-id=\"07dd8f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85d98ac elementor-widget elementor-widget-spacer\" data-id=\"85d98ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d969d0b elementor-widget elementor-widget-text-editor\" data-id=\"d969d0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>This post was originally published in April 2020, updated in November 2022, October 2023, and May 2024.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every revenue leader will tell you that ongoing training is key to getting reps the skills and knowledge they need to close deals.\u00a0 While most organizations invest in a sales enablement department (84%), according to our 2024-2025 Chief Revenue Officer + Sales Leader Outlook Report, only 40% of these C-level executives said they can identify &hellip;<\/p>\n","protected":false},"author":89,"featured_media":14984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[98],"tags":[],"ppma_author":[286],"class_list":{"0":"post-10193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-sales-training","9":"with-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2.1 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes a Successful Sales Training Program? | Mindtickle<\/title>\n<meta name=\"description\" content=\"The best sales training program ensures a more effective sales team and higher revenue. Learn about what can make yours best-in-class.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindtickle.com\/blog\/what-makes-a-successful-sales-training-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Successful Sales Training Program?\" \/>\n<meta property=\"og:description\" content=\"The best sales training program ensures a more effective sales team and higher revenue. 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