{"id":12957,"date":"2023-11-27T10:31:00","date_gmt":"2023-11-27T10:31:00","guid":{"rendered":"https:\/\/mindticklestg.wpengine.com\/?p=12957"},"modified":"2023-11-27T16:44:27","modified_gmt":"2023-11-27T16:44:27","slug":"how-to-develop-a-sales-training-program-personalized-for-each-rep-at-scale","status":"publish","type":"post","link":"https:\/\/www.mindtickle.com\/blog\/how-to-develop-a-sales-training-program-personalized-for-each-rep-at-scale\/","title":{"rendered":"How to Develop a Sales Training Program Personalized for Each Rep at Scale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12957\" class=\"elementor elementor-12957\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61d84be9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61d84be9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71e1556c\" data-id=\"71e1556c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fe8881e elementor-widget elementor-widget-text-editor\" data-id=\"7fe8881e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Two sales reps walk into the office. (No, this isn&#8217;t the start of a joke \u2014 we promise.)<\/p><p>One has two years&#8217; experience and has been with your company that whole time.<\/p><p>The other has decades of experience but joined a few months ago and has only recently completed their onboarding.<\/p><p>Companies need to <a href=\"https:\/\/www.mindtickle.com\/platform\/sales-enablement-programs-training\/\" target=\"_blank\" rel=\"noopener\">develop personalized sales training programs<\/a> for their sales teams at scale so they can achieve and maintain sales excellence across the organization. Otherwise, companies will see their sales teams living out the 80\/20 rule, with the top 20% of their reps delivering 80% of their revenue and the rest of the team underachieving.<\/p><p>This blog is your guide to developing a sales training program that you can easily personalize for each rep \u2014 no matter the size of your sales team. <\/p><p>Given their different skills, knowledge, and experience, does it make sense for them both to go through the same sales training program?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9df7e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9df7e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fed24c7\" data-id=\"fed24c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8621fc5 elementor-widget elementor-widget-heading\" data-id=\"8621fc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ad hoc sales training<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a929ba\" data-id=\"1a929ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc19738 elementor-widget elementor-widget-heading\" data-id=\"cc19738\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Personalized sales training<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d8a53b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d8a53b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9af76ec\" data-id=\"9af76ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6154c1 elementor-widget elementor-widget-spacer\" data-id=\"a6154c1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36526e5\" data-id=\"36526e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8beae1 elementor-widget elementor-widget-spacer\" data-id=\"d8beae1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53e3774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53e3774\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e27482c\" data-id=\"e27482c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0d039b elementor-widget elementor-widget-text-editor\" data-id=\"b0d039b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>One-size-fits all<\/li><li>Sporadic approach to training<\/li><li>Some reps benefit from your training<\/li><li>Low impact on overall team performance<\/li><li>One-and-done approach to training<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f50df3\" data-id=\"7f50df3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3757367 elementor-widget elementor-widget-text-editor\" data-id=\"3757367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Personalized to the needs of individual reps<\/p><\/li><li><p>Ongoing approach to developing skills\u00a0<\/p><\/li><li><p>All reps benefit from tailored training<\/p><\/li><li><p>Impact on overall team performance<\/p><\/li><li><p>Training is supported by reinforcement\u00a0<\/p><p>\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0af9e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0af9e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad24de1\" data-id=\"ad24de1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e206660 elementor-widget elementor-widget-text-editor\" data-id=\"e206660\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Define excellence for your sales team<\/h2><p>Your reps need to master the right skills, knowledge, and behaviors if they&#8217;re going to successfully hit quota every month. Of course, you can train and coach reps to help them develop those abilities, but only if you&#8217;ve worked out what they need to learn.<\/p><p>Identify the skills and behaviors that correlate with positive sales outcomes. Then, use these to create an <a href=\"https:\/\/www.mindtickle.com\/blog\/you-have-an-ideal-customer-profile-but-do-you-have-an-ideal-rep-profile\/\" target=\"_blank\" rel=\"noopener\">ideal rep profile (IRP)<\/a> that documents the skills, knowledge, and behaviors your sales reps need to succeed. An IRP can be modeled on your top performers or based on competencies and skills you want to encourage in your sales team but don&#8217;t yet see in action.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc85f08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc85f08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad3be18\" data-id=\"ad3be18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26e1ac4 elementor-widget elementor-widget-image\" data-id=\"26e1ac4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"410\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/IdealRepProfileComeptencies.png\" class=\"attachment-medium_large size-medium_large wp-image-12877\" alt=\"Ideal rep profile competencies\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/IdealRepProfileComeptencies.png 512w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/IdealRepProfileComeptencies-300x240.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0b8abf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0b8abf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16e04f4\" data-id=\"16e04f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb51763 elementor-widget elementor-widget-text-editor\" data-id=\"cb51763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Your IRP will combine product and industry knowledge, sales skills, and communication behaviors to build a detailed list of the competencies that will enable your reps to meet (or exceed) quota and improve their win rates. For example, you may want your sellers to excel at:<\/p><ul><li>Using consistent product messaging on sales calls<\/li><li>Handling prospect objections effectively<\/li><li>Tailoring product demos to prospects\u2019 needs or areas of concern<\/li><li>Using minimal filler words on calls so they sound confident<\/li><li>Getting the right balance of talk time and listening time, so they don\u2019t dominate conversations with prospects<\/li><\/ul><p>The examples in this list are some skills and competencies that make for a successful sales rep. But by looking at your recent deals, product, and reps\u2019 skills, you can build out a more granular ideal rep profile that\u2019s specific to your company and products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f124780 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f124780\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf7dde5\" data-id=\"cf7dde5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-298a9fd elementor-widget elementor-widget-image\" data-id=\"298a9fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"798\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-1024x798.png\" class=\"attachment-large size-large wp-image-12978 lazyload\" alt=\"Ideal rep profile key competencies\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-1024x798.png 1024w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-300x234.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-768x598.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-1200x935.png 1200w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies.png 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/798;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"798\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-1024x798.png\" class=\"attachment-large size-large wp-image-12978\" alt=\"Ideal rep profile key competencies\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-1024x798.png 1024w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-300x234.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-768x598.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies-1200x935.png 1200w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/01\/Ideal-Rep-Profile-Competencies.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-843ac01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"843ac01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8000e04\" data-id=\"8000e04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21aa2e0 elementor-widget elementor-widget-text-editor\" data-id=\"21aa2e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Define the outcomes for each sales training program<\/h2><p>Once you\u2019ve mapped out the IRP that your organization needs to succeed, you can plan out courses and programs that focus on each area. Start by defining the outcomes for each training program. The outcomes should align with the core skills, knowledge, and behaviors laid out in your IRP. For example:<\/p><ul><li>Knowledge-based<strong><a href=\"https:\/\/www.mindtickle.com\/revenue-hub\/sales-training\/\" target=\"_blank\" rel=\"noopener\"> training programs<\/a> based on role or different product features<\/strong> help reps manage the sales cycle and run product demos tailored to prospects\u2019 needs<\/li><li><strong>Behavior training programs<\/strong> help reps spot when they\u2019re using filler words so they can reduce the frequency of using them on calls<\/li><li><strong>Skills training programs<\/strong> on common objections help reps handle prospects\u2019 objections confidently<\/li><\/ul><h2>Identify reps\u2019 personalized sales training needs<\/h2><p>Your sellers all have different levels of experience, skills, and knowledge gaps, which means they&#8217;ll get more out of personalized training programs than a one-size-fits-all training session. On small sales teams, managers may be able to assess their reps&#8217; training needs by manually reviewing their work and listening back to their calls on a regular basis. But in large or fast-growing companies, managers can&#8217;t be as hands-on with their reps&#8217; ongoing performance.<\/p><p>Instead, you can use technology to monitor performance, <a href=\"https:\/\/www.mindtickle.com\/blog\/how-to-analyze-sales-call-recordings-to-uncover-valuable-customer-feedback\/\" target=\"_blank\" rel=\"noopener\">recording and analyzing customer calls<\/a> and other interactions to understand how each rep conducts themself in real-world selling scenarios. A conversational intelligence tool like <a href=\"https:\/\/www.mindtickle.com\/sales-readiness-platform\/conversation-intelligence\/\" target=\"_blank\" rel=\"noopener\">Mindtickle\u2019s Call AI<\/a> analyzes all your team\u2019s sales conversations to identify skills and behaviors that need improvement, such as their tone, talk time, and use of filler words.<\/p><p>It\u2019s easier to personalize training for your reps if you have multiple courses that map to different competencies rather than a single sales masterclass or lots of ad-hoc training activities without an overarching strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4abe897 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4abe897\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a918631\" data-id=\"a918631\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9a7441 elementor-widget elementor-widget-image\" data-id=\"e9a7441\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"410\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/Mindtickle-CallAI-Insights-Screenshot.png\" class=\"attachment-medium_large size-medium_large wp-image-16109 lazyload\" alt=\"Mindtickle Call AI with conversation intelligence insights\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/Mindtickle-CallAI-Insights-Screenshot.png 512w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/Mindtickle-CallAI-Insights-Screenshot-300x240.png 300w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/410;\" \/><noscript><img decoding=\"async\" width=\"512\" height=\"410\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/Mindtickle-CallAI-Insights-Screenshot.png\" class=\"attachment-medium_large size-medium_large wp-image-16109\" alt=\"Mindtickle Call AI with conversation intelligence insights\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/Mindtickle-CallAI-Insights-Screenshot.png 512w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/Mindtickle-CallAI-Insights-Screenshot-300x240.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e26bc32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e26bc32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b8a0f2\" data-id=\"2b8a0f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3d5f3b elementor-widget elementor-widget-text-editor\" data-id=\"c3d5f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can use that data to compare each rep\u2019s skills, knowledge, and competencies against the standards set out in your ideal rep profile. This will help you identify areas where each rep excels and where they need to focus on improving.<\/p><p><a href=\"https:\/\/readinessresources.www.mindtickle.com\/customer-stories\/turing-video-case-study\" target=\"_blank\" rel=\"noopener\">Greg Myers, regional VP of sales at Turing Video<\/a>, explained how Mindtickle helps him identify opportunities for his sellers to improve their messaging. \u201cI can\u2019t spend my entire workday listening to every single recorded meeting conducted by our sales reps, but it\u2019s still important that I make sure their conversations are productive and on message,\u201d he said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9337b15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9337b15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59b6c15\" data-id=\"59b6c15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9539ce6 elementor-widget elementor-widget-testimonial\" data-id=\"9539ce6\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"One of the best features of Call AI is its ability to search call transcripts for specific questions that should be asked. From there, we can start to refine reps\u2019 questions to make sure we elicit the right information from the customer.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/02\/download-5.jpeg\" class=\"attachment-full size-full wp-image-18741 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/02\/download-5.jpeg 200w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/02\/download-5-150x150.jpeg 150w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/02\/download-5.jpeg\" class=\"attachment-full size-full wp-image-18741\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/02\/download-5.jpeg 200w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/02\/download-5-150x150.jpeg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Greg Myers<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">VP of Sales, Turing Video<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24d001b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24d001b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ceb3c6b\" data-id=\"ceb3c6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-780b6e4 elementor-widget elementor-widget-spacer\" data-id=\"780b6e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4beab03 elementor-widget elementor-widget-text-editor\" data-id=\"4beab03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can use the insights from call recordings and analysis to identify the key skills and knowledge each rep needs to develop. Identifying the skills gaps of each rep means you can determine the training programs that are most relevant to each person and will have the biggest impact on their work.<\/p><h3>Topics for of sales training<\/h3><ul><li>Competitive intelligence<\/li><li>Sales methodology<\/li><li>Sales tools<\/li><li>Sales cycle processes<\/li><li>Product releases<\/li><li>Messaging &amp; positioning<\/li><li>Onboarding<\/li><li>Campaign enablement<\/li><li>Marketing reports &amp; resources<\/li><li>Pricing &amp; packaging<\/li><\/ul><h2>Create a library of sales training materials<\/h2><p>The <a href=\"https:\/\/www.mindtickle.com\/blog\/what-makes-a-successful-sales-training-program\/\" target=\"_blank\" rel=\"noopener\">most successful sales training programs<\/a> combine self-guided learning with coaching to allow reps to learn the theory and then put it into practice. You need a library of training materials in different formats \u2014 educational content and interactive exercises \u2014 for sellers to work through for the self-guided part of their programs.<\/p><p>Your training library should include materials to help reps develop across all the areas defined in your ideal rep profile. Resources could include:<\/p><ul><li>Datasheets on different product features<\/li><li>Video courses covering core skills like sales prospecting or outlining the different stages of your company&#8217;s sales process<\/li><li>Quizzes to recap courses reps have already reviewed to improve information retention through spaced reinforcement<\/li><\/ul><p>Work with experts across your organization to build out training materials for your sellers. While sales training or enablement leaders may feel like they need to produce all the content themselves, they should engage other team members instead.<\/p><p>Your product team is an expert in that area, so they should help with modules about different features. Your marketing team can help you develop training on key messaging to help ensure there is consistency when sellers talk with prospects. And sales managers can help you put together courses to help reps learn about your sales process or ideal customer profile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e0a312 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e0a312\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0503bd7\" data-id=\"0503bd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-394ba3d elementor-widget elementor-widget-image\" data-id=\"394ba3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"519\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-768x519.png\" class=\"attachment-medium_large size-medium_large wp-image-18163 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-768x519.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-300x203.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1024x692.png 1024w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1536x1038.png 1536w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1200x811.png 1200w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1400x946.png 1400w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x.png 1660w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/519;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"519\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-768x519.png\" class=\"attachment-medium_large size-medium_large wp-image-18163\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-768x519.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-300x203.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1024x692.png 1024w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1536x1038.png 1536w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1200x811.png 1200w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x-1400x946.png 1400w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/09\/mt-platform-training-screen@2x.png 1660w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-086b485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"086b485\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3049960\" data-id=\"3049960\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3513c7 elementor-widget elementor-widget-spacer\" data-id=\"b3513c7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9eeaa elementor-widget elementor-widget-text-editor\" data-id=\"7d9eeaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using a<a href=\"https:\/\/www.mindtickle.com\/revenue-productivity-platform\/\" target=\"_blank\" rel=\"noopener\"> revenue productivity platform<\/a> like Mindtickle, you can set up a centralized content library in your sales content management system. You can build programs for different skills and topics, and your sellers can work through the programs that are most relevant to them. It is important that you can easily manage training content at scale, one where you can update or replace resources in just a few clicks.<\/p><h2>Add dedicated sales coaching to self-guided learning<\/h2><p>Traditionally, sales training has meant one-to-one coaching, where reps receive in-person training from their managers. But, in large organizations, remote companies, or fast-growing sales teams, your sales manager will become the bottleneck that holds back reps\u2019 development because they don\u2019t have enough time to train their teams and work toward the company\u2019s revenue targets.<\/p><p>Technology like Mindtickle can help scale up your training and sales coaching by enabling reps to practice skills and sales scenarios on their own in a low-stakes environment. For example, they can complete <a href=\"https:\/\/www.mindtickle.com\/blog\/8-must-try-sales-role-play-scenarios-that-will-prepare-your-team-for-every-selling-situation\/\" target=\"_blank\" rel=\"noopener\">virtual role-plays<\/a> and record practice demos or training exercises on common sales scenarios like objection handling. Then they\u2019ll receive AI-powered recommendations on their tone, length, pacing, and use of filler words to coach them on behavioral best practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ab88eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ab88eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afe49ee\" data-id=\"afe49ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-556fbc2 elementor-widget elementor-widget-image\" data-id=\"556fbc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"614\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/08\/enablement-demo-missions-blue-1-768x614.png\" class=\"attachment-medium_large size-medium_large wp-image-17957 lazyload\" alt=\"Mindtickle Missions\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/08\/enablement-demo-missions-blue-1-768x614.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/08\/enablement-demo-missions-blue-1-300x240.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/08\/enablement-demo-missions-blue-1.png 1000w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/614;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/08\/enablement-demo-missions-blue-1-768x614.png\" class=\"attachment-medium_large size-medium_large wp-image-17957\" alt=\"Mindtickle Missions\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/08\/enablement-demo-missions-blue-1-768x614.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/08\/enablement-demo-missions-blue-1-300x240.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2022\/08\/enablement-demo-missions-blue-1.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19fa123 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19fa123\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d095a58\" data-id=\"d095a58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-515a095 elementor-widget elementor-widget-text-editor\" data-id=\"515a095\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rep\u2019s manager can then analyze their performance to identify skills and knowledge gaps without spending (at least) 30 minutes per rep watching their practice demo. After this analysis, the manager can compare the rep&#8217;s skills against the IRP. Then they can recommend specific training exercises or modules from your training library to any areas of weakness.<\/p><p><a href=\"https:\/\/readinessresources.www.mindtickle.com\/customer-stories\/splunk-case-study\" target=\"_blank\" rel=\"noopener\">Sally Cox, instructional designer, global field enablement at Splunk<\/a>, explained how using Mindtickle has helped them tailor coaching and training materials for their sales reps: \u201cManagers can now create their own coaching content faster and personalize it to fit the specific needs of their reps.\u201d Using technology to add coaching alongside self-guided learning makes it easier for managers to personalize training recommendations for their sales reps at scale.<\/p><h2>Create ongoing training and coaching opportunities<\/h2><p>Your sales training program shouldn\u2019t just focus on teaching sellers new skills and sharing new information. If it did, you could get away with offering training once a quarter or on an ad-hoc basis. But sales reps need to have their skills, knowledge, and competencies regularly reinforced to ensure they retain important information and align with your company\u2019s core messaging.<\/p><p>Companies need to think of sales training as a continuous process \u2014 something we here at Mindtickle call <a href=\"https:\/\/www.mindtickle.com\/blog\/what-is-sales-everboarding-its-more-than-ramp-times\/\" target=\"_blank\" rel=\"noopener\">sales everboarding<\/a>. The strongest sales teams (where all reps perform well rather than having a couple of top performers) have a culture of ongoing skills development and improvement through regular training and coaching.<\/p><p>You can develop a team culture of continuous improvement by providing ongoing training and <a href=\"https:\/\/www.mindtickle.com\/revenue-hub\/sales-coaching\/\" target=\"_blank\" rel=\"noopener\">coaching opportunities<\/a> for reps and managers. Using a conversational intelligence tool like Call AI, you can analyze all your reps\u2019 calls and sales interactions and automatically identify training opportunities and skills gaps. Managers can then recommend training programs and modules on an ongoing basis to help their reps improve.<\/p><p>You can also engage sellers with ongoing microlearning activities like live challenges and quizzes. These help reps improve information retention with spaced reinforcement and break their refresher training into bite-size chunks. And with an element of gamification, you can encourage some healthy competition between your reps to increase participation in your sales training.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6df1a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6df1a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a68d034\" data-id=\"a68d034\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-980c1ba elementor-widget elementor-widget-image\" data-id=\"980c1ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"614\" height=\"491\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/01\/enablement-live-challenge-blue-1-768x614-1-3.png\" class=\"attachment-medium_large size-medium_large wp-image-870 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/01\/enablement-live-challenge-blue-1-768x614-1-3.png 614w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/01\/enablement-live-challenge-blue-1-768x614-1-3-300x240.png 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/491;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"491\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/01\/enablement-live-challenge-blue-1-768x614-1-3.png\" class=\"attachment-medium_large size-medium_large wp-image-870\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/01\/enablement-live-challenge-blue-1-768x614-1-3.png 614w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/01\/enablement-live-challenge-blue-1-768x614-1-3-300x240.png 300w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9acf9d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9acf9d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c95f5\" data-id=\"54c95f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6079e81 elementor-widget elementor-widget-spacer\" data-id=\"6079e81\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1dfd76 elementor-widget elementor-widget-text-editor\" data-id=\"f1dfd76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Rethink traditional sales training with sales readiness<\/h2><p>A structured <a href=\"https:\/\/www.mindtickle.com\/blog\/what-is-sales-readiness-and-why-it-matters\/\" target=\"_blank\" rel=\"noopener\">sales readiness program<\/a> is the best way for companies to change their traditional approach to sales training. The five-step framework encourages teams to pursue a continuous state of excellence across the whole sales organization by:<\/p><ol><li>Defining excellence<\/li><li>Building knowledge<\/li><li>Aligning content<\/li><li>Analyzing performance<\/li><li>Optimizing behavior<\/li><\/ol><p>Instead of only providing reps with training during onboarding (plus your annual kick-off meetings), sales readiness creates a culture of learning through everboarding. By making training an ongoing process rather than an occasional investment, your sales team is always at its peak and ready for those high-value conversations with prospects.<\/p><p>Sales reps continually build knowledge through spaced reinforcement training exercises and microlearning activities tailored to areas where rep proficiency looks weaker. Then sales teams use AI-driven conversational intelligence to analyze reps\u2019 performance on an ongoing basis. This enables reps (and their managers) to identify opportunities for improvement, where they can optimize skills and behavior with further personalized training.<\/p><p>Prioritizing sales readiness activities helps companies create a culture of sales excellence for their whole team, raising performance levels for all their reps, not just the historic top performers.<\/p><h2>Build winning behaviors in your sales team with the help of Mindtickle<\/h2><p>Personalized sales training programs help to set all your reps up for success and maintain a state of sales readiness. Mindtickle enables companies to move away from the cookie-cutter approach to sales training. Instead, you can build sales training programs that can be personalized to the needs of each individual rep \u2014 no matter how big or small your sales organization.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc9b609 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc9b609\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45815a9c\" data-id=\"45815a9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbf3e0a content-align-cta-center mt-btn elementor-widget elementor-widget-eael-cta-box\" data-id=\"cbf3e0a\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">Personalize Your Sales Training<\/h2><p>See how Mindtickle helps you build and scale your sales training program.\u00a0<\/p><a href=\"https:\/\/www.mindtickle.com\/sales-enablement-readiness-platform-demo\/\" target=\"_blank\" class=\"cta-button cta-preset-1  \">Request a Demo<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4640bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4640bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fd4769\" data-id=\"3fd4769\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d05b2df elementor-widget elementor-widget-spacer\" data-id=\"d05b2df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75af3bf elementor-widget elementor-widget-text-editor\" data-id=\"75af3bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>This post was originally published in February 2022 and updated in November 2023.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Two sales reps walk into the office. (No, this isn&#8217;t the start of a joke \u2014 we promise.) One has two years&#8217; experience and has been with your company that whole time. The other has decades of experience but joined a few months ago and has only recently completed their onboarding. Companies need to develop &hellip;<\/p>\n","protected":false},"author":85,"featured_media":12982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[98],"tags":[],"ppma_author":[279],"class_list":{"0":"post-12957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-sales-training","9":"with-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2.1 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Enablement Blog | Mindtickle<\/title>\n<meta name=\"description\" content=\"This blog is your guide to building a sales training program you can easily personalize for each rep \u2013 no matter the size of your sales team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindtickle.com\/blog\/how-to-develop-a-sales-training-program-personalized-for-each-rep-at-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Develop a Sales Training Program Personalized for Each Rep at Scale\" \/>\n<meta property=\"og:description\" content=\"This blog is your guide to building a sales training program you can easily personalize for each rep \u2013 no matter the size of your sales team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindtickle.com\/blog\/how-to-develop-a-sales-training-program-personalized-for-each-rep-at-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindtickle\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T10:31:00+00:00\" \/>\n<meta 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