{"id":18423,"date":"2022-12-11T10:52:28","date_gmt":"2022-12-11T10:52:28","guid":{"rendered":"https:\/\/www.mindtickle.com\/?post_type=customer_stories&#038;p=18423"},"modified":"2023-10-16T12:49:16","modified_gmt":"2023-10-16T12:49:16","slug":"aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team","status":"publish","type":"customer_stories","link":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/","title":{"rendered":"Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18423\" class=\"elementor elementor-18423\" data-elementor-post-type=\"customer_stories\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5242eb0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5242eb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54d718c\" data-id=\"54d718c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1ec236 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b1ec236\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-91f968e\" data-id=\"91f968e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d0eeed elementor-widget elementor-widget-heading\" data-id=\"4d0eeed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Company Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca0f7c elementor-widget elementor-widget-text-editor\" data-id=\"3ca0f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Aurigo is a global B2B software construction technology company that aims to help public sector agencies and facility owners plan, deliver, and maintain their capital projects and assets safely and efficiently.<\/li>\n \t<li>Aurigo\u2019s customers solve their planning and portfolio management needs and manage the entire construction lifecycle, including critical processes related to safety, quality, maintenance, and business operations.<\/li>\n \t<li>Aurigo has been recognized in the GovTech100  three years in a row as a key contributor focused on making a difference in and selling to state and local government agencies across the United States.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd9e57 elementor-widget elementor-widget-heading\" data-id=\"ccd9e57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d496204 elementor-widget elementor-widget-text-editor\" data-id=\"d496204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Aurigo sales team\u2019s growth led to a need for a structured sales enablement and onboarding process for existing and new reps needed to be streamlined and appropriately assigning onboarding and training by roles.<\/li>\n \t<li>Lack of visibility into content and collateral available for GTM teams.<\/li>\n \t<li>Struggling to ramp up new reps faster and getting them ready in the field.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90038b1 elementor-widget elementor-widget-heading\" data-id=\"90038b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8aa7d7 elementor-widget elementor-widget-text-editor\" data-id=\"f8aa7d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Explore a fully integrated solution to address the organization&#8217;s enablement, content, coaching, and conversation intelligence needs.<\/li>\n \t<li>Reinvent and structure the onboarding process for new repsGauge the extent of discovery taking place on a call before handing over the opportunity to the AEs and coach them appropriately.<\/li>\n \t<li>Centralize and govern all content and make it easy to find and use by anyone in the organization.<\/li>\n \t<li>Improve adoption and training completion  and enablement programs by issuing certificates post-course completion.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ecbb5 elementor-widget elementor-widget-heading\" data-id=\"c4ecbb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e770ee elementor-widget elementor-widget-text-editor\" data-id=\"4e770ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Average days for rep&#8217;s first dial down from 26 to 10 days.<\/li>\n \t<li>\u200bAverage days to the first opportunity down from 25 to 16 days. \u200b<\/li>\n \t<li>Average days to first stage 3 down from 71 to 23 days.\u200b\u200b<\/li>\n \t<li>Track and showcase enablement metrics and the impact they had on moving opportunities further down the sales funnel. \u200b<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Mindtickle team has not just been a partner to me but also everyone at Aurigo who has been trying to work on their respective focus areas. It can be overwhelming for anyone who has to get things done without the necessary support, so that&#8217;s been a great lift off of my shoulders to feel like Mindtickle is there to answer those questions and be supportive to the Aurigo team.<\/p>\n","protected":false},"featured_media":18427,"template":"","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"_links_to":"","_links_to_target":""},"customer_stories_tax":[153],"customer_stories_tag":[59,16],"customer_stories_taxo":[60],"location":[159],"video_testimonial":[163,174],"class_list":["post-18423","customer_stories","type-customer_stories","status-publish","has-post-thumbnail","hentry","customer_stories_tax-software-development","customer_stories_tag-onboarding-and-training","customer_stories_tag-sales-enablement","customer_stories_taxo-60","location-united-states","video_testimonial-sales-enablement","video_testimonial-sales-onboarding","post","with-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2.1 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Enablement Customer Success Stories | Mindtickle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team\" \/>\n<meta property=\"og:description\" content=\"The Mindtickle team has not just been a partner to me but also everyone at Aurigo who has been trying to work on their respective focus areas. It can be overwhelming for anyone who has to get things done without the necessary support, so that&#039;s been a great lift off of my shoulders to feel like Mindtickle is there to answer those questions and be supportive to the Aurigo team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindtickle\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T12:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/10\/1696953757792.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/\",\"url\":\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/\",\"name\":\"Sales Enablement Customer Success Stories | Mindtickle\",\"isPartOf\":{\"@id\":\"https:\/\/www.mindtickle.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/10\/1696953757792.jpeg\",\"datePublished\":\"2022-12-11T10:52:28+00:00\",\"dateModified\":\"2023-10-16T12:49:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#primaryimage\",\"url\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/10\/1696953757792.jpeg\",\"contentUrl\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/10\/1696953757792.jpeg\",\"width\":800,\"height\":800,\"caption\":\"Laura Bailey\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mindtickle.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Stories\",\"item\":\"https:\/\/www.mindtickle.com\/customer-stories\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mindtickle.com\/#website\",\"url\":\"https:\/\/www.mindtickle.com\/\",\"name\":\"Mindtickle\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.mindtickle.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mindtickle.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mindtickle.com\/#organization\",\"name\":\"Mindtickle\",\"url\":\"https:\/\/www.mindtickle.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mindtickle.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/12\/MT_Logo.png\",\"contentUrl\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/12\/MT_Logo.png\",\"width\":834,\"height\":250,\"caption\":\"Mindtickle\"},\"image\":{\"@id\":\"https:\/\/www.mindtickle.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sales Enablement Customer Success Stories | Mindtickle","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/","og_locale":"en_US","og_type":"article","og_title":"Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team","og_description":"The Mindtickle team has not just been a partner to me but also everyone at Aurigo who has been trying to work on their respective focus areas. It can be overwhelming for anyone who has to get things done without the necessary support, so that's been a great lift off of my shoulders to feel like Mindtickle is there to answer those questions and be supportive to the Aurigo team.","og_url":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/","og_site_name":"Mindtickle","article_modified_time":"2023-10-16T12:49:16+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/10\/1696953757792.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/","url":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/","name":"Sales Enablement Customer Success Stories | Mindtickle","isPartOf":{"@id":"https:\/\/www.mindtickle.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#primaryimage"},"image":{"@id":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/10\/1696953757792.jpeg","datePublished":"2022-12-11T10:52:28+00:00","dateModified":"2023-10-16T12:49:16+00:00","breadcrumb":{"@id":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#primaryimage","url":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/10\/1696953757792.jpeg","contentUrl":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/10\/1696953757792.jpeg","width":800,"height":800,"caption":"Laura Bailey"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mindtickle.com\/customer-stories\/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mindtickle.com\/"},{"@type":"ListItem","position":2,"name":"Customer Stories","item":"https:\/\/www.mindtickle.com\/customer-stories\/"},{"@type":"ListItem","position":3,"name":"Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team"}]},{"@type":"WebSite","@id":"https:\/\/www.mindtickle.com\/#website","url":"https:\/\/www.mindtickle.com\/","name":"Mindtickle","description":"","publisher":{"@id":"https:\/\/www.mindtickle.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mindtickle.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mindtickle.com\/#organization","name":"Mindtickle","url":"https:\/\/www.mindtickle.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mindtickle.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/12\/MT_Logo.png","contentUrl":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/12\/MT_Logo.png","width":834,"height":250,"caption":"Mindtickle"},"image":{"@id":"https:\/\/www.mindtickle.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories\/18423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories"}],"about":[{"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/types\/customer_stories"}],"version-history":[{"count":0,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories\/18423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/media\/18427"}],"wp:attachment":[{"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/media?parent=18423"}],"wp:term":[{"taxonomy":"customer_stories_tax","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories_tax?post=18423"},{"taxonomy":"customer_stories_tag","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories_tag?post=18423"},{"taxonomy":"customer_stories_taxo","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories_taxo?post=18423"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/location?post=18423"},{"taxonomy":"video_testimonial","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/video_testimonial?post=18423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}