{"id":18668,"date":"2023-11-17T06:40:00","date_gmt":"2023-11-17T06:40:00","guid":{"rendered":"https:\/\/www.mindtickle.com\/?p=18668"},"modified":"2024-03-26T15:18:30","modified_gmt":"2024-03-26T15:18:30","slug":"how-paytronixs-revenue-leaders-doubled-win-rates-and-improved-conversions-by-12","status":"publish","type":"post","link":"https:\/\/www.mindtickle.com\/blog\/how-paytronixs-revenue-leaders-doubled-win-rates-and-improved-conversions-by-12\/","title":{"rendered":"How Paytronix\u2019s Revenue Leaders Doubled Win Rates and Improved Conversions by 12%"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18668\" class=\"elementor elementor-18668\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7493973 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7493973\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb18b1d\" data-id=\"bb18b1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4fd6ad elementor-widget elementor-widget-elementskit-social-share\" data-id=\"b4fd6ad\" data-element_type=\"widget\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-6c757a8\" data-social=\"facebook\">\n                    <div class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-5a88250\" data-social=\"twitter\">\n                    <div class=\"twitter\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-twitter\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-512be8c\" data-social=\"linkedin\">\n                    <div class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7f0d74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7f0d74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbdcd80\" data-id=\"bbdcd80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bda7b7c elementor-widget elementor-widget-text-editor\" data-id=\"bda7b7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s that time of year when revenue organizations are reflecting on 2023 and making plans for the year ahead.<\/p><p>And Mindtickle customers are setting the bar high for achieving revenue excellence.<\/p><p>We recently sat down with Adam Whiddon, Sales Enablement Trainer at Paytronix to learn more about his plans to boost sales performance in 2024 and beyond. Paytronix is the leading digital guest engagement platform for restaurants and convenience stores. Paytronix offers loyalty and online ordering to such brands as Peet\u2019s Coffee &amp; Tea, Panera Bread, and PF Chang\u2019s, <\/p><p>Adam assists in enabling the 300-person organization, which includes more than 30 sales reps and customer-facing teammates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90bdf09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90bdf09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b33ab6\" data-id=\"1b33ab6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408c5a9 elementor-widget elementor-widget-counter\" data-id=\"408c5a9\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Conversion improvement<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"12\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7296d0b\" data-id=\"7296d0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-184f33c elementor-widget elementor-widget-counter\" data-id=\"184f33c\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Win rate<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">x<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b80a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b80a5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b711f7\" data-id=\"9b711f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a76236 elementor-widget elementor-widget-spacer\" data-id=\"1a76236\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3e141 elementor-widget elementor-widget-text-editor\" data-id=\"8e3e141\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As someone who helped lead Paytronix to double its win rates and improve stage conversions by 12% on key deals, Adam can help guide other revenue leaders to the same success.<\/p><p>Here are Adam\u2019s top learnings using Mindtickle to assist in Paytronix\u2019s revenue transformation: <\/p><h2>1. Drive cross-functional revenue team alignment<\/h2><p>Paytronix\u2019s leadership team was clear on its intentions: they needed to transform revenue operations in many areas all at once digitally. Everything from improving win rates to streamlining <a href=\"https:\/\/www.mindtickle.com\/revenue-hub\/sales-onboarding\/\" target=\"_blank\" rel=\"noopener\">onboarding<\/a>, increasing deal velocity, growing pipeline, reducing time to contribution, and <a href=\"https:\/\/www.mindtickle.com\/blog\/the-magic-of-bringing-all-sales-readiness-technology-under-one-roof\/\" target=\"_blank\" rel=\"noopener\">consolidating its tech stack<\/a> was on the table.<\/p><p>To do so, Paytronix sought out an easy-to-use centralized hub for all sales training and sales content that could also double as an LMS for the entire company, including customer onboarding.<\/p><p>At the same time, they needed to roll out some of the company\u2019s first formal training programs, drive the adoption of a new sales qualification framework \u2013 MEDDICC \u2013 and provide scalable, data-driven ways for sales leaders to provide personalized coaching.<\/p><p>Pretty massive change, right?<\/p><p>That was only possible by engaging every level of its revenue leadership team in the process of identifying a revenue transformation partner, including the CEO, CRO, CMO, CPO, VP of Sales, and Sr. Director of Enablement and Strategy.<\/p><h2>2. Focus on increasing buyer &amp; customer engagement<\/h2><p>As part of the effort to consolidate its tech stack, Paytronix prioritized capabilities that would help the team improve the buyer journey and engagement. This included implementing <a href=\"https:\/\/www.mindtickle.com\/platform\/revenue-intelligence\/\" target=\"_blank\" rel=\"noopener\">revenue intelligence<\/a> to score deal health and provide a full picture of all of the activity taking place within accounts and deals; conversation intelligence to validate that reps were utilizing the MEDDICC framework on calls; and Digital Sales Rooms to arm customers with mutual action plans and provide personalized, educational content experiences.<\/p><p>On deals that leveraged Digital Sales Rooms and had visits, Paytronix saw their win rate double and an average of 12% stage-by-stage conversion rate. The Digital Sales Rooms were particularly successful with high engagement at and after stage two of their sales cycle. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49bb293 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49bb293\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1206bd9\" data-id=\"1206bd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b8441 elementor-widget elementor-widget-image\" data-id=\"d4b8441\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/digital-sales-room-768x614.png\" class=\"attachment-medium_large size-medium_large wp-image-16476\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/digital-sales-room-768x614.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/digital-sales-room-300x240.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2023\/04\/digital-sales-room.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b6c28d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b6c28d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-666d38d\" data-id=\"666d38d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba73f49 elementor-widget elementor-widget-text-editor\" data-id=\"ba73f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>3. Streamline the sales tech stack<\/h2><p>In the past, Adam and others on the Paytronix team tried virtually every LMS and well-known sales technology solution to measure and improve revenue performance.<\/p><p>But more tech did not necessarily result in better sales. In fact, tool sprawl not only drove up sales tech costs but also made it more difficult for reps to find things.<\/p><p>To remedy this, the Paytronix team sought out a revenue enablement platform that would provide all the LMS and content management capabilities he needed and include things like conversation and revenue intelligence to inspect calls and deals. This would enable Paytronix to lay the groundwork for a culture built on data-driven coaching.<\/p><p>Consolidation not only saved Paytronix a sizable amount of money but enabled them to provide every rep with a personalized home page that suggested the top training, content, and calls that were most valuable to their book of business and skillset.<\/p><p>As for his plans for next year? Adam aims to help the sales team increase win rates by another 2%+ in 2024, drive greater accountability to sales best practices, and make it even easier for sales reps to engage buyers at every stage in the sales cycle effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c81d4f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c81d4f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e4aad75\" data-id=\"6e4aad75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20359038 content-align-cta-center mt-btn elementor-widget elementor-widget-eael-cta-box\" data-id=\"20359038\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">See it in action<\/h2><p>Ready to see how Mindtickle can help you improve conversion and win rates?\u00a0<\/p><a href=\"https:\/\/www.mindtickle.com\/sales-enablement-readiness-platform-demo\/\" target=\"_blank\" class=\"cta-button cta-preset-1  \">Request a Demo<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time of year when revenue organizations are reflecting on 2023 and making plans for the year ahead. And Mindtickle customers are setting the bar high for achieving revenue excellence. We recently sat down with Adam Whiddon, Sales Enablement Trainer at Paytronix to learn more about his plans to boost sales performance in 2024 &hellip;<\/p>\n","protected":false},"author":71,"featured_media":18684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[104],"tags":[],"ppma_author":[216],"class_list":{"0":"post-18668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-sales-enablement","9":"with-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2.1 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Paytronix\u2019s Revenue Leaders Doubled Win Rates | Mindtickle<\/title>\n<meta name=\"description\" content=\"Paytronix doubled its win rates and improved stage conversions by 12% on key deals. 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