{"id":18932,"date":"2022-12-10T10:39:37","date_gmt":"2022-12-10T10:39:37","guid":{"rendered":"https:\/\/www.mindtickle.com\/?post_type=customer_stories&p=18932"},"modified":"2025-04-15T11:17:35","modified_gmt":"2025-04-15T11:17:35","slug":"propeller-speeds-sales-cycle-with-digital-sales-rooms","status":"publish","type":"customer_stories","link":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/","title":{"rendered":"Propeller Speeds Sales Cycle with Digital Sales Rooms"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Challenges:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

  • Difficulty sharing content with customers who spent most of their time out of the office<\/p><\/li>

  • Lacked visibility into when customers read and engaged with content<\/p><\/li>

  • Decentralized content living in the CRM, Google Sheets, Google Drive, and website<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    Solution:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    • Mindtickle Digital Sales Rooms: Personalized digital experience with all content available in one, single shareable link<\/p><\/li>

    • Mindtickle\u2019s Sales Content Management: Sales content curated, managed, and shared in a single location<\/p><\/li>

    • Out-of-the-box CRM integration<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t

      Impact:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      • Reduced sales cycle\u00a0<\/p><\/li>

      • Increased conversion rate at the top of funnel<\/p><\/li>

      • Increased responsiveness between sales and prospects<\/p><\/li>

      • Easier content management, access, and sharing<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t

        Unable to share content with customers on the go<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        Founded in Sydney, Australia, Propeller is a global SaaS company that operates in the civil construction, earthworks, and mining space. Propeller helps customers track material quantities on job sites and has created a surveying solution that allows its customers to understand how a worksite is progressing as they\u2019re working it in real-time.<\/p>

        Drew Hultgren, Senior Manager of Revenue Operations at Propeller, explained, \u201cMany of our customers are extremely busy. They\u2019re out in the field at job sites moving the dirt themselves and are unable to attend meetings or read documents and e-mail attachments. Asking customers to read about our solutions and products on our timeline wasn\u2019t going to work.\u201d<\/p>

        Propeller needed a solution that could easily bring all the relevant content together and enable their customers to review wherever and whenever they were. Propeller turned to Mindtickle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \u201cThe team sees Mindtickle as a huge component of their deal process. It looks sharp and allows them to gain a good understanding of what their prospect is thinking and engaging with throughout the entire sales cycle. Mindtickle is the one-stop-content-shop for our entire organization.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
        Drew Hultgren<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
        Senior Manager of Revenue Operations, Propeller<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t

        Speeding up deal cycles with a single link<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        Since Mindtickle provides buyer-centric enablement solutions, their Digital Sales Rooms were the perfect solution for Propeller. With a single link, reps could send the most up-to-date and relevant content to customers.\u00a0<\/p>

        \u201cOur customers could easily view content on their mobile phone, without requiring any downloads since everything is embedded,\u201d Hultgren explained. \u201cFor prospects, we\u2019ve removed a lot of the barriers as our content is simple, accessible, and accurate. It\u2019s made our process much more efficient and speeds up our deal cycles.\u201d<\/p>

        When selecting a revenue enablement platform, another differentiator was Mindtickle\u2019sability to integrate quickly with HubSpot. Moreover, Mindtickle releases innovative features regularly, such as easy content bulk uploads, Digital Sales Room templates, and tracking of integrations to the CRM, which have ingrained Mindtickle into the Propeller sales ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t

        Single source of truth for all content\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tAs Propeller continued to integrate Mindtickle into its sales processes, the company recognized Mindtickle\u2019s already invaluable role in managing content. Assets were living in the CRM, Google Sheets, and Google Drive and their teams didn\u2019t know which content to use. It was difficult to send, and they had no insights into content engagement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \u201cMindtickle has been an incredible tool to bridge the gap between marketing and sales.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
        Drew Hultgren<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
        Senior Manager of Revenue Operations, Propeller<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        Now, they have better insights into how prospects are interacting with content via Digital Sales Rooms, such as content items viewed, for how long, and by whom. For Propeller, this gives invaluable intelligence that improves the sales process, optimizes training, and focuses content creation on what will be most successful.<\/p>

        Ultimately, Propeller\u2019s sales team loves the ability to create personalized content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"case-study-propeller\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        \u201cMindtickle makes it simple for our sales and marketing teams to create customer short-form content and personalized digital sales rooms in minutes. They can record personalized videos, easily screen share resources, and duplicate Digital Sales Rooms, which gives us the opportunity to customize assets quickly and efficiently. It\u2019s been huge for us,\u201d Huntgren said.<\/p>

        Propeller, faced the challenge of effectively sharing content with their busy, on-the-go customers. Mindtickle’s Digital Sales Rooms emerged as the perfect solution, providing a streamlined and mobile-friendly platform to deliver up-to-date content effortlessly. By integrating seamlessly with HubSpot and offering innovative features, Mindtickle became an integral part of Propeller’s sales ecosystem, speeding up deal cycles and simplifying content management. The ability to gain insights into content engagement has empowered Propeller to refine its sales process and create personalized, effective content, enhancing their overall customer experience and boosting efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        \u201cThe team sees Mindtickle as a huge component of their deal process. It looks sharp and allows them to gain a good understanding of what their prospect is thinking and engaging with throughout the entire sales cycle. Mindtickle is the one-stop-content-shop for our entire organization.\u201d<\/p>\n","protected":false},"featured_media":18936,"template":"","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"_links_to":"","_links_to_target":""},"customer_stories_tax":[153],"customer_stories_tag":[187,284],"customer_stories_taxo":[60],"location":[283],"video_testimonial":[],"class_list":["post-18932","customer_stories","type-customer_stories","status-publish","has-post-thumbnail","hentry","asset-type-customer-stories","customer_stories_tax-software-development","customer_stories_tag-digital-sales-room","customer_stories_tag-sales-content-management","customer_stories_taxo-60","location-new-zealand","post","with-featured-image"],"acf":[],"yoast_head":"\nSales Enablement Customer Success Stories | Mindtickle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Propeller Speeds Sales Cycle with Digital Sales Rooms\" \/>\n<meta property=\"og:description\" content=\"\u201cThe team sees Mindtickle as a huge component of their deal process. It looks sharp and allows them to gain a good understanding of what their prospect is thinking and engaging with throughout the entire sales cycle. Mindtickle is the one-stop-content-shop for our entire organization.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindtickle\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-15T11:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/01\/Drew-Hultgren.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"473\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/\",\"url\":\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/\",\"name\":\"Sales Enablement Customer Success Stories | Mindtickle\",\"isPartOf\":{\"@id\":\"https:\/\/www.mindtickle.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/01\/Drew-Hultgren.jpeg\",\"datePublished\":\"2022-12-10T10:39:37+00:00\",\"dateModified\":\"2025-04-15T11:17:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#primaryimage\",\"url\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/01\/Drew-Hultgren.jpeg\",\"contentUrl\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/01\/Drew-Hultgren.jpeg\",\"width\":473,\"height\":473,\"caption\":\"Drew Hultgren\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mindtickle.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Stories\",\"item\":\"https:\/\/www.mindtickle.com\/customer-stories\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Propeller Speeds Sales Cycle with Digital Sales Rooms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mindtickle.com\/#website\",\"url\":\"https:\/\/www.mindtickle.com\/\",\"name\":\"Mindtickle\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.mindtickle.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mindtickle.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mindtickle.com\/#organization\",\"name\":\"Mindtickle\",\"url\":\"https:\/\/www.mindtickle.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mindtickle.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/12\/MT_Logo.png\",\"contentUrl\":\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/12\/MT_Logo.png\",\"width\":834,\"height\":250,\"caption\":\"Mindtickle\"},\"image\":{\"@id\":\"https:\/\/www.mindtickle.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sales Enablement Customer Success Stories | Mindtickle","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/","og_locale":"en_US","og_type":"article","og_title":"Propeller Speeds Sales Cycle with Digital Sales Rooms","og_description":"\u201cThe team sees Mindtickle as a huge component of their deal process. It looks sharp and allows them to gain a good understanding of what their prospect is thinking and engaging with throughout the entire sales cycle. Mindtickle is the one-stop-content-shop for our entire organization.\u201d","og_url":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/","og_site_name":"Mindtickle","article_modified_time":"2025-04-15T11:17:35+00:00","og_image":[{"width":473,"height":473,"url":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/01\/Drew-Hultgren.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/","url":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/","name":"Sales Enablement Customer Success Stories | Mindtickle","isPartOf":{"@id":"https:\/\/www.mindtickle.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#primaryimage"},"image":{"@id":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/01\/Drew-Hultgren.jpeg","datePublished":"2022-12-10T10:39:37+00:00","dateModified":"2025-04-15T11:17:35+00:00","breadcrumb":{"@id":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#primaryimage","url":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/01\/Drew-Hultgren.jpeg","contentUrl":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/01\/Drew-Hultgren.jpeg","width":473,"height":473,"caption":"Drew Hultgren"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mindtickle.com\/customer-stories\/propeller-speeds-sales-cycle-with-digital-sales-rooms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mindtickle.com\/"},{"@type":"ListItem","position":2,"name":"Customer Stories","item":"https:\/\/www.mindtickle.com\/customer-stories\/"},{"@type":"ListItem","position":3,"name":"Propeller Speeds Sales Cycle with Digital Sales Rooms"}]},{"@type":"WebSite","@id":"https:\/\/www.mindtickle.com\/#website","url":"https:\/\/www.mindtickle.com\/","name":"Mindtickle","description":"","publisher":{"@id":"https:\/\/www.mindtickle.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mindtickle.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mindtickle.com\/#organization","name":"Mindtickle","url":"https:\/\/www.mindtickle.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mindtickle.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/12\/MT_Logo.png","contentUrl":"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2024\/12\/MT_Logo.png","width":834,"height":250,"caption":"Mindtickle"},"image":{"@id":"https:\/\/www.mindtickle.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories\/18932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories"}],"about":[{"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/types\/customer_stories"}],"version-history":[{"count":0,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories\/18932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/media\/18936"}],"wp:attachment":[{"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/media?parent=18932"}],"wp:term":[{"taxonomy":"customer_stories_tax","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories_tax?post=18932"},{"taxonomy":"customer_stories_tag","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories_tag?post=18932"},{"taxonomy":"customer_stories_taxo","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/customer_stories_taxo?post=18932"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/location?post=18932"},{"taxonomy":"video_testimonial","embeddable":true,"href":"https:\/\/www.mindtickle.com\/wp-json\/wp\/v2\/video_testimonial?post=18932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}