{"id":19550,"date":"2024-05-07T18:45:10","date_gmt":"2024-05-07T18:45:10","guid":{"rendered":"https:\/\/www.mindtickle.com\/?p=19550"},"modified":"2024-05-07T18:46:02","modified_gmt":"2024-05-07T18:46:02","slug":"what-is-business-enablement-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.mindtickle.com\/blog\/what-is-business-enablement-everything-you-need-to-know\/","title":{"rendered":"What is Business Enablement? Everything You Need to Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19550\" class=\"elementor elementor-19550\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ce468a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ce468a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3d5144\" data-id=\"c3d5144\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248cb86 elementor-widget elementor-widget-text-editor\" data-id=\"248cb86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of business, change is the only constant. Organizations must keep a pulse on change and adapt accordingly. Otherwise, they\u2019re sure to get left behind.<\/p><p>A business enablement mindset is a must for any modern organization. But what is it?<\/p><p>In this post, we\u2019ll explore everything you need to know about business enablement and answer key questions, including:<\/p><ul><li>What is business enablement?<\/li><li>How does it differ from <a href=\"https:\/\/www.mindtickle.com\/solutions\/programs-for-sales-enablement-managers\/\" target=\"_blank\" rel=\"noopener\">sales enablement<\/a>?<\/li><li>What are its goals, and how is success measured?<\/li><li>Who is responsible for it?<\/li><li>How can business enablement benefit your organization?<\/li><\/ul><p>You\u2019ll walk away with a clear picture of what business enablement is \u2013 and how it helps ensure your organization is effective and efficient \u2013 both now and in the future.<\/p><h2>What is business enablement?<\/h2><p>Business enablement is a relatively new concept. So, let\u2019s start by answering the question, \u201cWhat is it?\u201d<\/p><p>Every business in the world wants to be successful. That\u2019s a given.<\/p><p>Of course, an organization&#8217;s ability to achieve its goals rests largely on its employees. But organizations often don\u2019t equip employees with what they need to be effective and efficient.<\/p><p>A <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-10-gartner-survey-reveals-47-percent-of-digital-workers-struggle-to-find-the-information-needed-to-effectively-perform-their-jobs\" target=\"_blank\" rel=\"noopener\">survey from Gartner<\/a> found that nearly half (47%) of digital workers struggle to find the information needed to be effective in their roles. Furthermore, research from <a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/some-employees-are-destroying-value-others-are-building-it-do-you-know-the-difference\" target=\"_blank\" rel=\"noopener\">McKinsey &amp; Company<\/a> found that more than half of employees are \u201crelatively unproductive\u201d at work. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1feaca2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1feaca2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c735788\" data-id=\"c735788\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83601a2 elementor-widget elementor-widget-heading\" data-id=\"83601a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research from McKinsey found that<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78bffb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78bffb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7620aa9\" data-id=\"7620aa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a13c6 elementor-widget elementor-widget-counter\" data-id=\"90a13c6\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of employees are relatively unproductive at work<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"50\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aadf2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aadf2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f12c9a4\" data-id=\"f12c9a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72f9451 elementor-widget elementor-widget-spacer\" data-id=\"72f9451\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1025e94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1025e94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f867341\" data-id=\"f867341\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7393e elementor-widget elementor-widget-text-editor\" data-id=\"1f7393e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When employees don\u2019t have what they need, it negatively impacts the entire organization.<\/p><p>For an organization to achieve its goals, it must set up its employees for success. That\u2019s where business enablement comes in.<\/p><p>It equips employees with the strategies, processes, people, and technology they need to be effective and efficient.<\/p><p>Successful initiatives reduce friction in employees\u2019 workflows, making them more productive. When employees are more productive, the organization is better positioned to achieve its short- and long-term goals.<\/p><p>Business enablement initiatives are often \u201cbehind the scenes.\u201d It can include anything from introducing a new technology that automates time-consuming processes to developing a new change management process.<\/p><h2>Business vs sales enablement: what\u2019s the difference? <\/h2><p>The phrases \u201csales enablement\u201d and \u201cbusiness enablement\u201d are similar. So, it\u2019s not surprising that people often confuse the two.<\/p><p>However, they aren\u2019t the same thing.<\/p><p>Sales enablement is equipping the revenue organization with the right tools, <a href=\"https:\/\/www.mindtickle.com\/platform\/sales-enablement-programs-training\/\" target=\"_blank\" rel=\"noopener\">sales training<\/a>, information, coaching, and content they need to be effective and efficient in their roles. Modern B2B buyers have high expectations, and sales enablement helps sellers meet those expectations throughout the sales cycle.<\/p><p>While the concept of sales enablement is relatively new, it\u2019s quickly grown in popularity. Per the <a href=\"https:\/\/campaigns.www.mindtickle.com\/cro-and-sales-leadership-outlook-report-2024\/\" target=\"_blank\" rel=\"noopener\">2024-2025 Chief Revenue Officer + Sales Leader Outlook<\/a> Report, 84% of organizations invest in a sales enablement team. Typically, a sales enablement manager reports up to the organization\u2019s Chief Revenue Officer. Sales enablement teams rely on sales enablement software to build, deliver, and measure sales enablement programs. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a1d27d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a1d27d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0924f4\" data-id=\"e0924f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80b9c5e elementor-widget elementor-widget-heading\" data-id=\"80b9c5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">According to Mindtickle research,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39b373a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39b373a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe3fd09\" data-id=\"fe3fd09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d765a68 elementor-widget elementor-widget-counter\" data-id=\"d765a68\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of orgs invest in a sales enablement team<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"84\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8c4ea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8c4ea0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3a75af\" data-id=\"b3a75af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a0209b elementor-widget elementor-widget-spacer\" data-id=\"6a0209b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95adc3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95adc3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f148e8b\" data-id=\"f148e8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e876a53 elementor-widget elementor-widget-text-editor\" data-id=\"e876a53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales enablement teams focus on supporting the sales team. However, business enablement initiatives typically have a broader audience. These initiatives often impact the entire organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-811f02b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"811f02b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bdbb12\" data-id=\"6bdbb12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb1ba2b elementor-widget elementor-widget-spacer\" data-id=\"fb1ba2b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99ac02b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99ac02b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b20f6a3\" data-id=\"b20f6a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f12775 elementor-widget elementor-widget-text-editor\" data-id=\"8f12775\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What are the goals of business enablement?<\/h2><p>Ultimately, the goal is to ensure the organization can be as effective and efficient as possible. Business enablement achieves this goal by equipping teams with the right tools, processes, resources, and strategies to eliminate friction and <a href=\"https:\/\/www.mindtickle.com\/blog\/what-is-revenue-productivity\/\" target=\"_blank\" rel=\"noopener\">increase productivity<\/a>.<\/p><p>When employees have what they need to be effective and efficient, the entire organization is more effective and efficient. In addition, the entire organization is aligned around the customer, which means it\u2019s better equipped to meet customers\u2019 needs and expectations. As a result, sales and retention will soar.<\/p><h2>What are the performance metrics involved in business enablement?<\/h2><p>Organizations can\u2019t simply launch an initiative and hope it\u2019s successful. Instead, they must measure its impact and optimize accordingly.<\/p><p>Establishing goals is the foundational first step of developing an initiative. Then, you can monitor key metrics to see whether your initiative is or isn\u2019t achieving those goals.<\/p><p>But what business enablement metrics do you need to track? It depends on the goals of your project. However, nearly all business enablement initiatives aim to save time and money. So be sure to track metrics to determine whether or not you&#8217;re achieving those objectives.<\/p><p>Other metrics that may be measured include:<\/p><ul><li>Employee productivity<\/li><li>Employee satisfaction<\/li><li>Customer satisfaction<\/li><li>Customer retention<\/li><\/ul><p>With consistent measurement, you can identify whether your program is effective and what you can optimize to improve performance.<\/p><h2>Who is responsible for business enablement?<\/h2><p>Not surprisingly, sales enablement is driven by a dedicated sales enablement team. But who is responsible for business enablement? In other words, who are business enablement specialists, and what are different functions?<\/p><p>Typically, business enablement is a cross-functional effort. The exact teams that are involved vary depending on the initiative. However, there are typically a few groups of people involved:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6dd3b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6dd3b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebc82e9\" data-id=\"ebc82e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c62590d elementor-widget elementor-widget-toggle\" data-id=\"c62590d\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2071\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2071\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Project owner<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2071\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2071\"><p>This is the person (or people) leading a specific initiative. These specialists are responsible for driving collaboration and ensuring the project&#8217;s success. Depending on the initiative, the project owner can hail from any number of teams. For example, someone from human resources may be the project owner for a new payroll initiative. A representative from IT would likely lead an initiative focused on rolling out new technology.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2072\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2072\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">End users<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2072\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2072\"><p>These people are expected to adopt a new business enablement initiative or tool. They could be all employees or a subset, such as a specific department.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2073\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2073\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Executive sponsor<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2073\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2073\"><p>Typically, this is the person responsible for approving a business enablement initiative. Often, it is the head of finance or IT. Gaining this person\u2019s buy-in increases your likelihood of getting buy-in across the entire leadership team and the organization as a whole.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6033931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6033931\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc82dd6\" data-id=\"cc82dd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54dc12b elementor-widget elementor-widget-spacer\" data-id=\"54dc12b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35980e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35980e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-148c1ae\" data-id=\"148c1ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba27b0 elementor-widget elementor-widget-text-editor\" data-id=\"7ba27b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What are the benefits of business enablement?<\/h2><p>Today, a growing number of organizations are adopting a business enablement mindset. That\u2019s not surprising. Business enablement \u2013 when it\u2019s done well \u2013 can deliver many benefits to the business.<\/p><h3>Alignment across the organization<\/h3><p>Each team within the organization is focused on their own projects and initiatives. But all too often, these teams work in silos.<\/p><p>It can unite the entire organization toward a common goal. In addition, a business enablement initiative can bring together teams that don\u2019t typically work together. For example, a project may be led by a team composed of members from IT, customer service, sales, marketing, and finance.<\/p><h3>Better communication across different departments<\/h3><p>Effective communication within a team and across the organization is key. But it can be challenging, especially when teams aren\u2019t working in the same physical location.<\/p><p>Business enablement initiatives can improve internal communication. For example, you might roll out new technology to keep teams aligned on key projects. Better communication will drive better business outcomes.<\/p><h3>Improved operational efficiency<\/h3><p>There are only so many hours in the day, and you want your employees to make the most of them. But often, they get bogged down by time-consuming, repetitive work.<\/p><p>Business enablement can streamline or even automate repetitive, time-consuming tasks and admin work. That means your employees have more time to make progress on meaningful work.<\/p><p>That means your entire organization can move closer to its goals \u2013 faster.<br \/>Increased employee satisfaction<br \/>Employees with the right tools and processes to do their jobs are more satisfied at work. Satisfied workers are more productive \u2013 and more likely to stick around long-term.<\/p><h3>A competitive advantage<\/h3><p>Customers\u2019 needs and expectations are always evolving. It\u2019s important to understand these expectations and adapt accordingly.<\/p><p>Businesses can leverage business enablement to ensure the organization is aligned with customers&#8217; needs and equipped to meet those needs.<\/p><p>For example, according to <a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>, 75% of B2B buyers prefer a rep-free sales experience. An organization can develop behind-the-scenes processes and leverage new technology to ensure the entire organization can meet customers\u2019 expectations and preferences. If that company\u2019s initiatives are a success, they\u2019ll set it apart from the competition, making it easier to grow sales.<\/p><h3>Increased customer retention<\/h3><p>Winning new customers is important. It\u2019s equally important to retain existing customers.<\/p><p>Business enablement initiatives enable teams to align around serving the customer. This will increase customer satisfaction, which will boost customer retention. In addition, customers are more likely to recommend the business to others, which will increase referrals.<\/p><h2>It\u2019s time to adopt a business enablement mindset<\/h2><p>Business enablement is a relatively new concept. But a growing number of businesses are adopting it.<\/p><p>Equipping employees with the tools and processes they need to succeed will increase the organization&#8217;s effectiveness and efficiency. In addition, employees will be better equipped to serve customers, increasing customer acquisition and retention.<\/p><p>Business enablement and sales enablement aren\u2019t the same thing. However, a solid sales enablement strategy \u2013 paired with the right technology \u2013 is a key way to boost sales productivity.<\/p><p>Today, winning revenue teams leverage Mindtickle\u2019s integrated sales productivity platform to power their sales enablement programs.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-487049a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"487049a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-615ec870\" data-id=\"615ec870\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69235053 content-align-cta-center mt-btn elementor-widget elementor-widget-eael-cta-box\" data-id=\"69235053\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title\">Sales Enablement with Mindtickle<\/h2><p>With Mindtickle, sellers can access the training, content, enablement, coaching, and call insights they need to be successful \u2013 all from one platform.<\/p><a href=\"https:\/\/www.mindtickle.com\/sales-enablement-readiness-platform-demo\/\" target=\"_blank\" class=\"cta-button cta-preset-1  \">Book Your Demo<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the world of business, change is the only constant. Organizations must keep a pulse on change and adapt accordingly. Otherwise, they\u2019re sure to get left behind. A business enablement mindset is a must for any modern organization. But what is it? In this post, we\u2019ll explore everything you need to know about business enablement &hellip;<\/p>\n","protected":false},"author":85,"featured_media":19552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"ppma_author":[279],"class_list":{"0":"post-19550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-uncategorized","9":"with-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2.1 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Business Enablement? | Mindtickle<\/title>\n<meta name=\"description\" content=\"In this post, we\u2019ll explore everything you need to know about business enablement and answer key questions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindtickle.com\/blog\/what-is-business-enablement-everything-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Business Enablement? 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