{"id":24607,"date":"2025-09-12T11:38:56","date_gmt":"2025-09-12T11:38:56","guid":{"rendered":"https:\/\/www.mindtickle.com\/?post_type=revenue-hub&#038;p=24607"},"modified":"2025-09-16T05:36:22","modified_gmt":"2025-09-16T05:36:22","slug":"sales-coaching","status":"publish","type":"revenue-hub","link":"https:\/\/www.mindtickle.com\/revenue-hub\/sales-coaching\/","title":{"rendered":"Sales Coaching"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24607\" class=\"elementor elementor-24607\" data-elementor-post-type=\"revenue-hub\">\n\t\t\t\t<div class=\"elementor-element elementor-element-344888f7 e-flex e-con-boxed e-con e-parent\" data-id=\"344888f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-307bee93 e-con-full e-flex e-con e-child\" data-id=\"307bee93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-790b30f6 elementor-widget elementor-widget-heading\" data-id=\"790b30f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">REVENUE HUB &gt; Sales Coaching<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b96d265 elementor-widget elementor-widget-heading\" data-id=\"3b96d265\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is Sales Coaching?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c185605 elementor-widget elementor-widget-text-editor\" data-id=\"3c185605\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales coaching is the strategic process of improving sales performance through building relationships, analyzing activities in the field, and delivering ongoing and individualized plans to improve deal outcomes and build key skills.<\/p><p>The most common type of sales coaching is the manager one-on-one. A manager one-on-one is a regularly scheduled meeting between a manager and their direct report. However, there are multiple other types of coaching, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9219f6 e-con-full e-flex e-con e-child\" data-id=\"e9219f6\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a5dc4ed e-con-full e-flex e-con e-child\" data-id=\"3a5dc4ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41029091 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"41029091\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"597\" height=\"689\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Use-case-Hero.png\" class=\"attachment-large size-large wp-image-24577\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Use-case-Hero.png 597w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Use-case-Hero-260x300.png 260w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Use-case-Hero-35x40.png 35w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Use-case-Hero-300x346.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cbc71b0 e-flex e-con-boxed e-con e-parent\" data-id=\"7cbc71b0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34639d2 e-con-full left-side e-flex e-con e-child\" data-id=\"34639d2\" data-element_type=\"container\" id=\"left-side\">\n\t\t<div class=\"elementor-element elementor-element-27a62517 e-con-full Table e-flex e-con e-child\" data-id=\"27a62517\" data-element_type=\"container\" id=\"sticky-btn-1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56ad26b6 e-con-full e-flex e-con e-child\" data-id=\"56ad26b6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-528ad88e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"528ad88e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#ssc\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What makes a successful sales coach?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tipsIdeas\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What are the top sales coaching tips and ideas?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#strat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What are the top sales coaching strategies?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tools\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What are the top sales coaching tools?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#dbsc\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is data-backed sales coaching?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#idb\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How do I implement data-backed sales coaching?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#coach\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Deal coaching vs. skill coaching: what\u2019s the difference?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#isc\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is the impact of sales coaching<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca8cbb e-con-full right-side e-flex e-con e-child\" data-id=\"ca8cbb\" data-element_type=\"container\" id=\"right-side\">\n\t\t<div class=\"elementor-element elementor-element-34d794a8 e-con-full e-flex e-con e-child\" data-id=\"34d794a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6413a64e e-con-full e-flex e-con e-child\" data-id=\"6413a64e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3607ab52 elementor-widget elementor-widget-heading\" data-id=\"3607ab52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Everything you need to know about sales coaching\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d161ed b-btm elementor-widget elementor-widget-text-editor\" data-id=\"62d161ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><p>In the world of sports, great coaching ensures each player is ready to perform their best and win the game. Similarly, great sales coaching helps ensure each member of the sales team is ready to perform in the field and has what it takes to consistently close deals and meet quota.<\/p><p><span style=\"font-size: 16px; font-weight: 300; letter-spacing: 0.2px;\">In fact, sales coaching is a key component of a sales readiness strategy. When it\u2019s done effectively, it can transform the performance of sellers in the field leading to more revenue and increased quota attainment.<\/span><\/p><p><span style=\"font-size: 16px; font-weight: 300; letter-spacing: 0.2px;\">However, coaching just to coach or check a box, doesn\u2019t guarantee great results. Instead, you must build a strategic, data-based coaching program and consistently measure and optimize it to deliver the greatest ROI.<\/span><\/p><p>In this guide, we\u2019ll explore everything you need to know about sales coaching and how to make sure you are fostering a coaching culture in your organization. We\u2019ll also answer key questions that\u2019ll help guide you on your way to a stronger, more successful sales coaching program, including:<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33b244c8 e-con-full e-flex e-con e-child\" data-id=\"33b244c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f072351 elementor-widget elementor-widget-image\" data-id=\"2f072351\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"757\" height=\"474\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/sales-training-768x614-1.jpg\" class=\"attachment-full size-full wp-image-24604 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/sales-training-768x614-1.jpg 757w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/sales-training-768x614-1-300x188.jpg 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/sales-training-768x614-1-64x40.jpg 64w\" data-sizes=\"(max-width: 757px) 100vw, 757px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 757px; --smush-placeholder-aspect-ratio: 757\/474;\" \/><noscript><img decoding=\"async\" width=\"757\" height=\"474\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/sales-training-768x614-1.jpg\" class=\"attachment-full size-full wp-image-24604\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/sales-training-768x614-1.jpg 757w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/sales-training-768x614-1-300x188.jpg 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/sales-training-768x614-1-64x40.jpg 64w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c0a76 e-con-full e-flex e-con e-child\" data-id=\"48c0a76\" data-element_type=\"container\" id=\"salesCoaching\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-39cdf716 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"39cdf716\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c744044 elementor-widget elementor-widget-heading\" data-id=\"7c744044\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is sales coaching?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a64ac3f elementor-widget elementor-widget-text-editor\" data-id=\"2a64ac3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales coaching is the strategic process of improving sales performance through building relationships, analyzing activities in the field, and delivering ongoing and individualized plans to improve deal outcomes and build key skills.<\/p><p>The most common type of sales coaching is the manager one-on-one. A manager one-on-one is a regularly scheduled meeting between a manager and their direct report. However, there are multiple other types of coaching, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6beca252 e-con-full e-flex e-con e-child\" data-id=\"6beca252\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57653c81 e-con-full e-flex e-con e-child\" data-id=\"57653c81\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c1ac667 e-con-full block-style e-flex e-con e-child\" data-id=\"3c1ac667\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f77be8 elementor-widget elementor-widget-image-box\" data-id=\"1f77be8\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Deal coaching<\/h3><p class=\"elementor-image-box-description\">Deal coaching is also referred to as opportunity coaching. During deal coaching, the manager and rep work together to determine the best plan of attack for moving a deal forward.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39c78998 e-con-full block-style e-flex e-con e-child\" data-id=\"39c78998\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d8f648 elementor-widget elementor-widget-image-box\" data-id=\"30d8f648\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Skill coaching<\/h3><p class=\"elementor-image-box-description\">The AA-ISP is a global community dedicated exclusively to advancing the profession of virtual sales.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-383d8e54 e-con-full e-flex e-con e-child\" data-id=\"383d8e54\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d3d4326 e-con-full block-style e-flex e-con e-child\" data-id=\"2d3d4326\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffc8a86 elementor-widget elementor-widget-image-box\" data-id=\"3ffc8a86\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.td.org\/topics\/sales-enablement\" target=\"_blank\">Peer-to-peer coaching<\/a><\/h3><p class=\"elementor-image-box-description\">As the name suggests, peer-to-peer coaching happens when reps give and receive feedback and recommendations to fellow team members, learning from each other and sharing best practices<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-511587e5 e-con-full block-style e-flex e-con e-child\" data-id=\"511587e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2897b6 elementor-widget elementor-widget-image-box\" data-id=\"1b2897b6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.forrester.com\/blogs\/category\/sales-enablement\/\" target=\"_blank\">Team coaching<\/a><\/h3><p class=\"elementor-image-box-description\">Team coaching is when an entire sales team is learning from each other and their manager, usually involving a larger group sharing experiences and best practices.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18263d2a e-con-full e-flex e-con e-child\" data-id=\"18263d2a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-73cf479c e-con-full e-flex e-con e-child\" data-id=\"73cf479c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57977ea0 b-btm elementor-widget elementor-widget-text-editor\" data-id=\"57977ea0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales coaching is one of the best, most effective ways to improve sales rep performance. The best sales managers build close relationships with their reps and understand both their strengths and weaknesses. In addition, sales managers have the opportunity to see how reps are performing day to day \u2013 and work with them to capitalize on strengths and hone the skills and competencies they need to improve overall performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15a05510 e-con-full e-flex e-con e-child\" data-id=\"15a05510\" data-element_type=\"container\" id=\"ssc\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-429ef6aa e-con-full e-flex e-con e-child\" data-id=\"429ef6aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8cdde4 elementor-widget elementor-widget-heading\" data-id=\"1d8cdde4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes a successful sales coach?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753e0796 elementor-widget elementor-widget-text-editor\" data-id=\"753e0796\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coaching is a skill itself, that takes practice and experience to hone. Oftentimes, sales managers are reps who were very successful and got promoted. But, they weren\u2019t always given the training on how to be a great coach and mentor others. . So, what sets the best sales coaches apart from the rest?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15c4c615 e-con-full e-flex e-con e-child\" data-id=\"15c4c615\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77cbdc2b e-con-full e-flex e-con e-child\" data-id=\"77cbdc2b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30a5daa9 e-con-full e-flex e-con e-child\" data-id=\"30a5daa9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb50c76 e-con-full block-style e-flex e-con e-child\" data-id=\"eb50c76\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3391cce3 elementor-widget elementor-widget-heading\" data-id=\"3391cce3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Successful sales coaches receive ongoing training\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-520d8443 elementor-widget elementor-widget-text-editor\" data-id=\"520d8443\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For starters,\u00a0<a href=\"https:\/\/readinessresources.stgmt25.wpenginepowered.com\/sales-coaching\/7-tips-to-make-you-a-legendary-sales-coach\" target=\"_blank\" rel=\"noopener\">the best sales coaches<\/a>\u00a0receive regular training on how to be effective coaches. This starts with onboarding. When a new manager joins an organization or a sales rep is promoted to a sales manager role, their onboarding should include training on how to coach.<\/p><p>In addition, all sales managers should regularly receive training focused on how to effectively coach. At a minimum, ongoing coaching training for managers should be delivered annually. However, many organizations find it\u2019s more effective to provide ongoing training more frequently \u2013 for example, during the annual sales kickoff and other key times during the year.<\/p><p>Even more experienced managers need\u00a0<a href=\"https:\/\/stgmt25.wpenginepowered.com\/solutions\/sales-coaching-training-for-managers\/\" target=\"_blank\" rel=\"noopener\">regular training<\/a>\u00a0on how to effectively coach. They may have different coaching styles or methodologies used at previous companies. Ensuring you are training all of your coaches on how to coach following your expectations and upholding your company values is key.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39c4ffa6 e-con-full block-style e-flex e-con e-child\" data-id=\"39c4ffa6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11533d78 elementor-widget elementor-widget-heading\" data-id=\"11533d78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Successful sales coaches focus on relationship-building<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a48dba elementor-widget elementor-widget-text-editor\" data-id=\"74a48dba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"column  has_text \"><div class=\"block text-dark active\"><div class=\"block-content\"><p>Great sales coaches are those that focus on building strong, authentic relationships with their sellers. A key part of this relationship-building is understanding sellers\u2019 career goals \u2013 and helping them work toward those goals. Sellers should believe that their managers are there to help them succeed.<\/p><\/div><\/div><\/div><div class=\"column  has_text \"><div class=\"block text-dark active\"><div class=\"block-content\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24c6a88d e-con-full e-flex e-con e-child\" data-id=\"24c6a88d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ccc9196 e-con-full block-style e-flex e-con e-child\" data-id=\"5ccc9196\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed602bf elementor-widget elementor-widget-heading\" data-id=\"1ed602bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Successful sales coaches build coaching cultures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8824c8 elementor-widget elementor-widget-text-editor\" data-id=\"4c8824c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"gutenblock-block_6419f96c91a65\" class=\"gutenblock gutenblock--oms-columns bg-color-gray cards-bg-color-white card_column_style default_image num_columns_2 text_align_left active\"><div class=\"gutenblock-inner\"><div class=\"container-fluid\"><div class=\"column-row row\"><div class=\"column  has_text \"><div class=\"block text-dark active\"><div class=\"block-content\"><p>Successful sales coaches work to build and foster a supportive coaching environment where everyone on the team is encouraged to share feedback and best practices. Great coaches adopt a \u201crising tides raise all ships\u201d mentality. Rather than every salesperson for themselves, successful coaches foster an environment where the entire team helps each other succeed together.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eeffe23 e-con-full e-flex e-con e-child\" data-id=\"2eeffe23\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e7b603c e-con-full e-flex e-con e-child\" data-id=\"6e7b603c\" data-element_type=\"container\" id=\"tipsIdeas\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1b4fb9f8 e-con-full e-flex e-con e-child\" data-id=\"1b4fb9f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37d1d6c4 elementor-widget elementor-widget-heading\" data-id=\"37d1d6c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the top sales coaching tips and ideas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec7e0fd elementor-widget elementor-widget-text-editor\" data-id=\"6ec7e0fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row header_row\"><div class=\"header_column\"><div id=\"salesCoachingStrategies\"><p class=\"intro-text\">Not all sales coaching programs are created equal. While some drive performance results, others can feel ad-hoc and a waste of time. Here are five\u00a0<a href=\"https:\/\/stgmt25.wpenginepowered.com\/blog\/10-sales-coaching-tips-and-techniques-to-improve-sales-mindtickle\/\" target=\"_blank\" rel=\"noopener\">sales coaching tips and ideas<\/a>that can improve the effectiveness of your sales coaching program.<\/p><\/div><\/div><\/div><div class=\"column-row row\"><div class=\"column has_text \"><div class=\"block text-dark active\"><div class=\"block-content\">\u00a0<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78bc2a16 e-con-full e-flex e-con e-child\" data-id=\"78bc2a16\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-42aba837 e-con-full e-flex e-con e-child\" data-id=\"42aba837\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27bea538 e-con-full e-flex e-con e-child\" data-id=\"27bea538\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36046216 e-con-full block-style e-flex e-con e-child\" data-id=\"36046216\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50361597 elementor-widget elementor-widget-heading\" data-id=\"50361597\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get leadership buy-in\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c72b8f elementor-widget elementor-widget-text-editor\" data-id=\"60c72b8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oftentimes, the responsibility for coaching falls solely on the shoulders of front-line sales managers. But managers are busy, and often have very large sales teams. With forecasts to create, meeting prep, and fires to put out, coaching can easily fall by the wayside.<\/p><p>The most successful sales organizations are those that focus on building a culture of coaching. Building such a culture requires leadership buy-in. If coaching is seen as a top priority by the Chief Revenue Officer and sales leaders, it will be a priority of the entire sales team.<\/p><p>Check out this video for more tips on building a culture of coaching at your organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25a50249 e-con-full block-style e-flex e-con e-child\" data-id=\"25a50249\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13a64748 elementor-widget elementor-widget-heading\" data-id=\"13a64748\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real-world behaviors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cf68b7 elementor-widget elementor-widget-text-editor\" data-id=\"77cf68b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to\u00a0<a href=\"https:\/\/salesenablement.pro\/assets\/2019\/10\/CSO-Insights-5th-Annual-Sales-Enablement-Study.pdf\" target=\"_blank\" rel=\"noopener\">CSO Insights<\/a>, most organizations (nearly 63%) take a random or informal approach to sales coaching. In those organizations, there\u2019s no agreed-upon plan or structure. Instead, coaching is done as needed \u2013 and sales managers are largely left to their own devices.<\/p><p>This ad hoc approach isn\u2019t effective. In fact, it\u2019s proven that more formalized sales coaching programs lead to better results. The same report found that dynamic coaching brings nearly a 28% improvement in quota attainment and 31% for win rates when compared to a random approach.<\/p><p>When creating a formalized coaching approach for your teams, make sure your managers know the expectations of how often they should be coaching, what topics they should cover, and how to track coaching activities. Consider the below as a start to a formalized approach to coaching:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6be54 elementor-widget elementor-widget-text-editor\" data-id=\"3a6be54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Deal coaching:<\/strong>\u00a0each week during one-on-ones managers should be reviewing deals in flights with reps and covering how to continue moving deals forward and what support they can provide<\/li><li><strong>Skill coaching:<\/strong>\u00a0once a month, ensure your managers come to sessions with each of their reps on key skills that they need to work on to improve<\/li><li><strong>Team coaching:<\/strong>\u00a0during team meetings, have reps come prepared with at least one real-world example where they would like feedback and suggestions from the team on \u2013 like a snippet from a call where a prospect asked a really tough question<\/li><li><strong>Peer coaching:<\/strong>\u00a0encourage managers to foster a team that works together, even when the manager isn\u2019t present, sharing calls and best practices with each other regularly<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33e69fd e-con-full e-flex e-con e-child\" data-id=\"33e69fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-16558f87 e-con-full e-flex e-con e-child\" data-id=\"16558f87\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4199c4fa e-con-full e-flex e-con e-child\" data-id=\"4199c4fa\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3023cda1 e-con-full block-style e-flex e-con e-child\" data-id=\"3023cda1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41e62fa1 elementor-widget elementor-widget-heading\" data-id=\"41e62fa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Document your sales coaching program<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b3ee39 elementor-widget elementor-widget-text-editor\" data-id=\"54b3ee39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"column  has_text \"><div class=\"block text-dark active\"><div class=\"block-content\"><p>A successful sales coaching program is one that\u2019s documented. Managers should keep a record of when coaching sessions were delivered to each rep, what they covered, and any action items to follow up on in the next session. That way, sales leadership can ensure managers are adhering to the coaching guidelines. Perhaps more importantly, when coaching is documented, it\u2019s easier to determine how (and whether) it\u2019s impacting a rep\u2019s performance.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73ea453c e-con-full block-style e-flex e-con e-child\" data-id=\"73ea453c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-776365a3 elementor-widget elementor-widget-heading\" data-id=\"776365a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leverage data to inform your sales coaching<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03cc03 elementor-widget elementor-widget-text-editor\" data-id=\"d03cc03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each seller has unique strengths and weaknesses. As such, a one-size-fits-all approach to coaching isn\u2019t effective. In fact, coaching all sellers on skills they\u2019ve already mastered is a waste of their time \u2013 and can lead to disengagement.<\/p><p>Instead, sales managers must deliver coaching that\u2019s personalized to each rep\u2019s strengths and weaknesses.\u00a0<a href=\"https:\/\/stgmt25.wpenginepowered.com\/blog\/data-driven-sales-coaching-how-to-use-data-to-drive-coaching-conversations\/\" target=\"_blank\" rel=\"noopener\">The right data can help managers<\/a>\u00a0understand where reps shine \u2013 and where they need more help. Coaching should focus on those areas of opportunity. Then, managers can leverage data to see how their coaching efforts are (or aren\u2019t) impacting the seller\u2019s performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50862d6a e-con-full e-flex e-con e-child\" data-id=\"50862d6a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-623d70c3 e-con-full block-style e-flex e-con e-child\" data-id=\"623d70c3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7f6943 elementor-widget elementor-widget-heading\" data-id=\"4e7f6943\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Think beyond deal reviews\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677c4abd elementor-widget elementor-widget-text-editor\" data-id=\"677c4abd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Deal reviews are certainly important. This type of coaching can help a seller move a deal closer to the finish line. But on its own, it\u2019s not enough to improve long-term outcomes.<\/p><p>In addition to deal coaching, start delivering regular skill coaching to your sales reps. Skill coaching should be focused on sharpening the individual skills each seller needs to achieve success in the field. Skill coaching drives behavior change \u2013 which positively impacts a rep\u2019s long-term success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c221162 e-con-full e-flex e-con e-child\" data-id=\"6c221162\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21ee78e4 e-con-full e-flex e-con e-child\" data-id=\"21ee78e4\" data-element_type=\"container\" id=\"strat\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7e48df2b e-con-full e-flex e-con e-child\" data-id=\"7e48df2b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68946643 elementor-widget elementor-widget-heading\" data-id=\"68946643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the top sales coaching strategies?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d987ba elementor-widget elementor-widget-text-editor\" data-id=\"4d987ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row header_row\"><div class=\"header_column\"><div id=\"salesCoachingStrategies\"><p>The most successful sales coaching programs are strategic. Here are a few sales coaching strategies employed by the most successful sales organizations.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7689e38b e-con-full e-flex e-con e-child\" data-id=\"7689e38b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-40df8c16 e-con-full e-flex e-con e-child\" data-id=\"40df8c16\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56a1e898 e-con-full e-flex e-con e-child\" data-id=\"56a1e898\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55ba5767 e-con-full block-style e-flex e-con e-child\" data-id=\"55ba5767\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74afc4e0 elementor-widget elementor-widget-heading\" data-id=\"74afc4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Define excellence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aebbe8f elementor-widget elementor-widget-text-editor\" data-id=\"5aebbe8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to deliver coaching that creates more great reps, you must first define what great looks like. Look at what sets your best sellers apart. The skills and competencies they have are what you want to replicate throughout your sales team.<\/p><p>Of course, each rep has unique strengths and weaknesses. As such, you must measure each seller against your organization\u2019s \u201cgold standard\u201d to see where they\u2019re falling short. These benchmarks will help evaluate the skill gaps of individual reps for targeted coaching.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4583b164 e-con-full block-style e-flex e-con e-child\" data-id=\"4583b164\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8301537 elementor-widget elementor-widget-heading\" data-id=\"8301537\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reinforce coaching with sales enablement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-278454ef elementor-widget elementor-widget-text-editor\" data-id=\"278454ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The best sales managers recognize that coaching isn\u2019t a one-time event. They know that ongoing follow-up and reinforcement ensure skills coaching is internalized. In fact, research tells us that top managers are three times more likely to assign a piece of content, training, role-play, or other sales enablement as a follow-up to a coaching session.<\/p><p>You likely have a trove of enablement topics on your sales processes, methodologies, competition, and success stories. After a coaching session, assign relevant sales enablement to the rep. This will help ensure that your coaching sessions are reinforced to commit new knowledge and skills to memory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51b2b06e e-con-full e-flex e-con e-child\" data-id=\"51b2b06e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c55ee83 e-con-full block-style e-flex e-con e-child\" data-id=\"2c55ee83\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f119817 elementor-widget elementor-widget-heading\" data-id=\"f119817\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measure the impact of sales coaching on a regular basis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cec8c4a elementor-widget elementor-widget-text-editor\" data-id=\"2cec8c4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without regular measurement, it\u2019s impossible to determine how (or if) your sales coaching program is driving improvement.<\/p><p>Of course, it\u2019s important to measure short-term results. For example, what was the result of that opportunity you provided coaching on? However, it\u2019s also critical to measure long-term results. In other words, how coaching is impacting skill development and a rep\u2019s overall sales readiness. Using your skill and competency benchmarks, you can track the rep\u2019s performance and skill improvement over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-778ac376 e-con-full block-style e-flex e-con e-child\" data-id=\"778ac376\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38bbb19c elementor-widget elementor-widget-heading\" data-id=\"38bbb19c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tap into sales coaching technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cadf593 elementor-widget elementor-widget-text-editor\" data-id=\"7cadf593\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some sales organizations take an informal approach to sales coaching. At these organizations, coaching might be documented in disparate spreadsheets \u2013 if it\u2019s documented at all. When organizations take an informal approach to sales coaching, it\u2019s nearly impossible to determine how (or if) coaching is impacting key outcomes.<\/p><p>In addition, many sales managers rely on their reps to recount their sales calls. But oftentimes, reps struggle to articulate what went well and not so well. That leaves the manager unsure of how to coach to improve the outcome of a given deal \u2013 or drive long-term behavior change.<\/p><p>As mentioned earlier, formalizing and documenting your sales coaching program will improve effectiveness. A key part of formalizing your coaching is to leverage the right sales coaching technology. A good sales coaching tool will make it easy for managers to schedule, conduct, and measure coaching with their reports. We\u2019ll explore some different types of sales coaching technology next.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73090291 e-con-full e-flex e-con e-child\" data-id=\"73090291\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-488a0f62 e-con-full e-flex e-con e-child\" data-id=\"488a0f62\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c81c766 elementor-widget elementor-widget-heading\" data-id=\"1c81c766\" data-element_type=\"widget\" id=\"tools\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the top sales coaching tools?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1afdfe elementor-widget elementor-widget-text-editor\" data-id=\"5c1afdfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row header_row\"><div class=\"header_column\"><div id=\"salesCoachingTools\"><p>There are many sales coaching tools available today that can help improve the effectiveness and efficiency of sales coaching. Some sales coaching tools address a single coaching challenge. However, a complete sales readiness platform like Mindtickle has capabilities that address all key sales coaching channels \u2013 all within a single platform.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bdd2d56 e-con-full e-flex e-con e-child\" data-id=\"4bdd2d56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-29d2d802 e-con-full e-flex e-con e-child\" data-id=\"29d2d802\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-234c68bc e-con-full e-flex e-con e-child\" data-id=\"234c68bc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23d109ee e-con-full block-style e-flex e-con e-child\" data-id=\"23d109ee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68bbbada elementor-widget elementor-widget-heading\" data-id=\"68bbbada\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales coaching software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207fb59c elementor-widget elementor-widget-text-editor\" data-id=\"207fb59c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/stgmt25.wpenginepowered.com\/sales-readiness-platform\/sales-coaching-software\/\" target=\"_blank\" rel=\"noopener\">Sales coaching software<\/a>\u00a0helps organizations take a formalized, documented approach to coaching. With sales coaching software, you can see firsthand how often your managers are coaching and how (and whether) this coaching is improving rep performance.<\/p><p>A good sales coaching software will make coaching easier for front-line managers. Key features include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64da56f0 elementor-widget elementor-widget-text-editor\" data-id=\"64da56f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Templates or forms to standardize coaching across managers<\/li><li>Ability to schedule coaching sessions<\/li><li>Opportunity for reps to be involved in feedback on their coaching sessions<\/li><li>Coaching analytics for managers to show skill gaps of reps for individualized coaching<\/li><li>Coaching analytics for sales leaders to show how often managers are coaching and the impact on rep performance<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3feedd77 elementor-widget elementor-widget-text-editor\" data-id=\"3feedd77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good news \u2013 Mindtickle\u2019s Sales Coaching has all of this and more!\u00a0<a href=\"https:\/\/stgmt25.wpenginepowered.com\/sales-readiness-platform\/sales-coaching-software\/\">Learn more about it here.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7503f1c9 e-con-full block-style e-flex e-con e-child\" data-id=\"7503f1c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b773159 elementor-widget elementor-widget-heading\" data-id=\"5b773159\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversation intelligence software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d7c224 elementor-widget elementor-widget-text-editor\" data-id=\"45d7c224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversation intelligence software is another powerful sales coaching tool.<\/p><p>Of course, it\u2019s important that a sales rep completes all necessary training. But what really matters is that they\u2019re using what they\u2019ve learned while in the field. However, sales managers typically don\u2019t have the time to sit in on every sales meeting with every rep.<\/p><p>Conversation intelligence software records and analyzes all sales meetings, which helps managers better understand how each rep is performing in the field. Call recordings can help managers lead more effective deal reviews with reps, which will positively impact the outcome of a given deal. In addition, recordings help managers understand the skill and behavior gaps of each rep. For example, a rep may consistently struggle when handling objections or navigating negotiations. The manager can use these insights to deliver coaching to help improve these skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e0610ff e-con-full e-flex e-con e-child\" data-id=\"3e0610ff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e48ccac e-con-full block-style e-flex e-con e-child\" data-id=\"4e48ccac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d01e577 elementor-widget elementor-widget-heading\" data-id=\"7d01e577\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales enablement software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2132c68 elementor-widget elementor-widget-text-editor\" data-id=\"2132c68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coaching isn\u2019t one-size-fits-all. Instead, managers must be able to deliver personalized coaching that addresses the skill gaps of each sales rep.<\/p><p>Coaching also isn\u2019t \u201cone and done.\u201d The best sales managers leverage sales enablement content to reinforce coaching and drive skill improvement. This is proven to drive results. According to\u00a0<a href=\"https:\/\/explore.stgmt25.wpenginepowered.com\/state-of-sales-readiness-report-2022\" target=\"_blank\" rel=\"noopener\">Mindtickle\u2019s 2022 State of Sales Readiness report<\/a>, reps who are assigned follow-up actions after a coaching session see significant improvements in sales readiness.<\/p><p>Pairing your sales coaching software with an integrated enablement platform helps reinforce coaching with training that can help commit it to memory. For example, a manager might see that a rep consistently struggles with objection handling on recorded calls. After delivering a coaching session focused on objection handling, the manager can assign sales enablement content and role plays to reinforce that coaching.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-476be298 e-con-full e-flex e-con e-child\" data-id=\"476be298\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2deaa97f e-con-full e-flex e-con e-child\" data-id=\"2deaa97f\" data-element_type=\"container\" id=\"dbsc\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-41041ca e-con-full e-flex e-con e-child\" data-id=\"41041ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb00c57 elementor-widget elementor-widget-heading\" data-id=\"1eb00c57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is data-backed sales coaching?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734d0fd8 b-btm elementor-widget elementor-widget-text-editor\" data-id=\"734d0fd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the name suggests, data-based sales coaching is coaching that\u2019s driven by data.<\/p><p>Some sales managers take a blanket approach to sales coaching. In other words, all reps receive the same coaching, regardless of their strengths and weaknesses. A more effective approach is to deliver targeted, personalized coaching for each rep. The right data fuels this approach to coaching.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-474eba36 e-con-full e-flex e-con e-child\" data-id=\"474eba36\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-60395c78 e-con-full e-flex e-con e-child\" data-id=\"60395c78\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce70d13 mt-iframe elementor-widget elementor-widget-html\" data-id=\"3ce70d13\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe loading=\"lazy\" title=\"Why You Need to Deliver Personalized Sales Coaching for Each Rep Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/nbe3ijxyuk?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" class=\"wistia_embed entered lazyloaded\" name=\"wistia_embed\" msallowfullscreen=\"\" width=\"100%\" height=\"560\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/fast.wistia.net\/embed\/iframe\/nbe3ijxyuk?dnt=1\" data-ll-status=\"loaded\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-434fd2f7 e-con-full e-flex e-con e-child\" data-id=\"434fd2f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-840b5b8 e-con-full e-flex e-con e-child\" data-id=\"840b5b8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b55d1d e-con-full e-flex e-con e-child\" data-id=\"5b55d1d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4820dbb4 e-con-full block-style e-flex e-con e-child\" data-id=\"4820dbb4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5edc3f elementor-widget elementor-widget-heading\" data-id=\"4b5edc3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data-backed deal coaching<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615e3777 elementor-widget elementor-widget-text-editor\" data-id=\"615e3777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Deal coaching helps reps guide a specific opportunity through the funnel. Effective deal coaching depends on data about both the deal and the individual rep, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284c5389 elementor-widget elementor-widget-text-editor\" data-id=\"284c5389\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Win\/loss of the rep, including stages they lose most in<\/li><li>Pipeline stages of opportunities<\/li><li>Deal sizes<\/li><li>Deal risks of that rep \u2013 such as buyer disengagement on their deals, seller inactivity, low call volume, single threading, or poor sales process adherence<\/li><li>Low call scores (from conversation intelligence software) Such as volume of questions asked and received, use of filler words, and sentiment<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b39bb46 e-con-full block-style e-flex e-con e-child\" data-id=\"b39bb46\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226e941c elementor-widget elementor-widget-heading\" data-id=\"226e941c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data-backed skill coaching\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59aea2ab elementor-widget elementor-widget-text-editor\" data-id=\"59aea2ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Skill coaching helps reps hone the skills and competencies needed for success in the field. The right data sheds light on the skills reps may need coaching on. Key data to tap into for skill coaching includes:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7429d1b2 elementor-widget elementor-widget-text-editor\" data-id=\"7429d1b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Performance on sales enablement content tied to key skills<\/li><li>Performance on role-plays tied to target skills<\/li><li>Sentiment on calls<\/li><li>Questions asked during calls<\/li><li>Conversation balance on calls (how much the rep is talking versus how much the prospect is talking)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7159ac48 e-con-full e-flex e-con e-child\" data-id=\"7159ac48\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f54ab5c e-con-full block-style e-flex e-con e-child\" data-id=\"3f54ab5c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bafe837 elementor-widget elementor-widget-heading\" data-id=\"7bafe837\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data-backed coach the coach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d8850a elementor-widget elementor-widget-text-editor\" data-id=\"74d8850a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As mentioned earlier, ongoing training on how to coach is essential for sales managers. Sales managers should also receive ongoing coaching to improve their coaching skills. This type of coaching should be backed by data, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487bfa1d elementor-widget elementor-widget-text-editor\" data-id=\"487bfa1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How often managers are coaching reps \u2013 and whether that adheres to the organization\u2019s coaching cadence<\/li><li>Any feedback from reps, including coaching sessions disapproved by rep<\/li><li>Annual reviews from the team (if it includes manager reviews)<br \/>Rep churn by team<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b24892b e-con-full e-flex e-con e-child\" data-id=\"6b24892b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5282158d e-con-full e-flex e-con e-child\" data-id=\"5282158d\" data-element_type=\"container\" id=\"idb\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-510b3ed6 e-con-full e-flex e-con e-child\" data-id=\"510b3ed6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0520b3 elementor-widget elementor-widget-heading\" data-id=\"1d0520b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Implement Data-Backed Sales Coaching?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2091b7cf elementor-widget elementor-widget-text-editor\" data-id=\"2091b7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"gutenblock-block_6419fde191a84\" class=\"gutenblock gutenblock--oms-columns bg-color-blue cards-bg-color- default_column_style default_image num_columns_3 text_align_left active\"><div class=\"gutenblock-inner\"><div class=\"container-fluid\"><div class=\"row header_row\"><div class=\"header_column\"><div id=\"dataBackedsalesCoaching\"><p>The best, most effective sales coaching is backed by data. But how can you move from a\u00a0<a href=\"https:\/\/stgmt25.wpenginepowered.com\/blog\/no-more-one-size-fits-all-coaching-how-to-create-an-ai-driven-sales-coaching-program\/\" target=\"_blank\" rel=\"noopener\">one-size-fits all sales coaching approach <\/a>to one that\u2019s backed by data?<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-500c2c34 e-con-full e-flex e-con e-child\" data-id=\"500c2c34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-64c9a94b e-con-full e-flex e-con e-child\" data-id=\"64c9a94b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad52574 mt-image-backdrop elementor-widget elementor-widget-image\" data-id=\"2ad52574\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"592\" data-src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Screenshot-2022-11-01-at-5.36.05-PM-768x592-1.png\" class=\"attachment-large size-large wp-image-24605 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Screenshot-2022-11-01-at-5.36.05-PM-768x592-1.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Screenshot-2022-11-01-at-5.36.05-PM-768x592-1-300x231.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Screenshot-2022-11-01-at-5.36.05-PM-768x592-1-52x40.png 52w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/592;\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"592\" src=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Screenshot-2022-11-01-at-5.36.05-PM-768x592-1.png\" class=\"attachment-large size-large wp-image-24605\" alt=\"\" srcset=\"https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Screenshot-2022-11-01-at-5.36.05-PM-768x592-1.png 768w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Screenshot-2022-11-01-at-5.36.05-PM-768x592-1-300x231.png 300w, https:\/\/www.mindtickle.com\/wp-content\/uploads\/2025\/09\/Screenshot-2022-11-01-at-5.36.05-PM-768x592-1-52x40.png 52w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32c9935c e-con-full e-flex e-con e-child\" data-id=\"32c9935c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a41c1c5 elementor-widget elementor-widget-heading\" data-id=\"1a41c1c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Document your ideal rep profile (IRP)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c906ec2 b-btm elementor-widget elementor-widget-text-editor\" data-id=\"1c906ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your reps need\u00a0<a href=\"https:\/\/readinessresources.stgmt25.wpenginepowered.com\/home\/sales-skills-every-rep-can-learn-to-become-a-top-performer\" target=\"_blank\" rel=\"noopener\">certain skills and competencies<\/a>\u00a0if they are to be successful at your organization. The first step is to determine what those skills are. Start by looking at your top performers and determine the skills they possess that set them apart. These key skills can be documented in an Ideal Rep Profile (IRP).\u00a0<a href=\"https:\/\/idealrepprofile.stgmt25.wpenginepowered.com\/\" target=\"_blank\" rel=\"noopener\">An IRP generator<\/a>\u00a0can help you build yours.<\/p><p>Remember: different roles require different skills. Be sure to define the\u00a0<a href=\"https:\/\/stgmt25.wpenginepowered.com\/blog\/the-3-most-important-skills-for-every-role-on-your-sales-team\/\" target=\"_blank\" rel=\"noopener\">key skills for every role on your sales team<\/a>.<\/p><p>The skills documented in your IRP should then be associated with any onboarding and enablement content. In other words, you should tag any onboarding and enablement content related to the skills and competencies outlined in your IRP.<\/p><p>In addition, each rep should regularly be measured against the IRP. That way, managers can easily identify skills for which each rep may need additional coaching. Also, sales leaders can measure how coaching is improving the key skills needed for success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f81a40 e-con-full e-flex e-con e-child\" data-id=\"52f81a40\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5bbda93c e-con-full e-flex e-con e-child\" data-id=\"5bbda93c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d198142 elementor-widget elementor-widget-heading\" data-id=\"d198142\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leverage revenue intelligence\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9ffea6 b-btm elementor-widget elementor-widget-text-editor\" data-id=\"7f9ffea6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"gutenblock-block_6419fe3091a88\" class=\"gutenblock gutenblock--oms-columns bg-color-blue cards-bg-color- default_column_style default_image num_columns_3 text_align_left active\"><div class=\"gutenblock-inner\"><div class=\"container-fluid\"><div class=\"row header_row\"><div class=\"header_column\"><div id=\"dealCoaching\"><p>Another way to implement data-based sales coaching is to leverage revenue intelligence. Revenue intelligence helps surface deal risks. That data can help inform deal coaching that improves the outcome of a deal. For example, a manager can guide a rep on data points or a piece of content that can steer the conversation back on course \u2013 and bring it closer to the finish line.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-333b2f39 e-con-full e-flex e-con e-child\" data-id=\"333b2f39\" data-element_type=\"container\" id=\"coach\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d6a3324 e-con-full e-flex e-con e-child\" data-id=\"7d6a3324\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562f6691 elementor-widget elementor-widget-heading\" data-id=\"562f6691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deal coaching vs. skill coaching: what\u2019s the difference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2f0383 elementor-widget elementor-widget-text-editor\" data-id=\"2d2f0383\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Two common\u00a0<a href=\"https:\/\/stgmt25.wpenginepowered.com\/blog\/types-of-coaching-sessions-you-need-to-have-with-your-sales-reps-mindtickle\/\" target=\"_blank\" rel=\"noopener\">types of sales coaching<\/a>\u00a0are deal coaching and skill coaching. Which is the better option?<\/p><p>The reality is, this isn\u2019t a case of either\/or. The most effective sales managers leverage both deal coaching and skill coaching to drive improvements. That\u2019s because each type of coaching has different goals and procedures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52d5771c e-con-full e-flex e-con e-child\" data-id=\"52d5771c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-52b7beff e-con-full e-flex e-con e-child\" data-id=\"52b7beff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e0f91bc e-con-full e-flex e-con e-child\" data-id=\"5e0f91bc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-368c1798 e-con-full block-style e-flex e-con e-child\" data-id=\"368c1798\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7053d115 elementor-widget elementor-widget-heading\" data-id=\"7053d115\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deal coaching: improving the outcome of an opportunity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74f6da elementor-widget elementor-widget-text-editor\" data-id=\"c74f6da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Deal coaching is arguably the most common type of sales coaching. According to the\u00a0<a href=\"https:\/\/readinessresources.stgmt25.wpenginepowered.com\/home\/mindtickle-state-of-sales-readiness-2022-benchmark-report\" target=\"_blank\" rel=\"noopener\">2022 State of Sales Readiness report<\/a>, 85% of reps report being coached on closing open deals.<\/p><p>As the name suggests, deal coaching is aimed at improving the outcome of a deal or deals. Deal coaching can happen on a regular basis. For example, a rep might have a weekly pipeline review with their manager. But deal coaching can also happen on an ad hoc basis. For example, a rep may reach out to their manager about their concerns with a certain deal and request guidance.<\/p><p>During deal coaching sessions, managers and reps discuss questions relevant to the deal, such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b49be06 elementor-widget elementor-widget-text-editor\" data-id=\"3b49be06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What are the buyers\u2019 needs?<\/li><li>Who is involved in the decision-making process?<\/li><li>What objections have been raised by the buyer?<\/li><li>What are the next steps?<\/li><li>How can the manager help move the deal forward?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10de8be8 elementor-widget elementor-widget-text-editor\" data-id=\"10de8be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then, the rep and manager work together to make a game plan to move the deal through the funnel. That might include taking a different approach or sharing a specific piece of content \u2013 among other actions.<\/p><p>Deal coaching can be an effective way to improve a single interaction or single deal and often happens on an ongoing basis, typically at least weekly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cad8b41 e-con-full block-style e-flex e-con e-child\" data-id=\"7cad8b41\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-337561da elementor-widget elementor-widget-heading\" data-id=\"337561da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Skill coaching: improving key skills for long-term success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592b76bf elementor-widget elementor-widget-text-editor\" data-id=\"592b76bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Skill coaching is extremely important. But unfortunately, it\u2019s a lot less common. Per the 2022 State of Sales Readiness report, a mere 24% of sales reps report being coached on skills.<\/p><p>Rather than focusing on deals, skill coaching focuses on the sellers. The aim of skill coaching is to ensure sellers have mastery of the skills, competencies, and behaviors needed to close more deals.<\/p><p>What skills should managers focus on? It depends. Managers should measure their reps against their\u00a0<a href=\"https:\/\/idealrepprofile.stgmt25.wpenginepowered.com\/\" target=\"_blank\" rel=\"noopener\">ideal rep profile<\/a>\u00a0to identify where each rep needs additional coaching. Then, the manager can measure how coaching (as well as follow-up efforts) is driving improvement.<\/p><p>Unlike deal coaching, skill coaching can lead to behavior change. Improved behaviors lead to greater long-term sales success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dbc4cd e-con-full e-flex e-con e-child\" data-id=\"9dbc4cd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4eeb51f3 e-con-full e-flex e-con e-child\" data-id=\"4eeb51f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d196a44 elementor-widget elementor-widget-heading\" data-id=\"6d196a44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking to improve your skill coaching? Check out this video for three tips.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28798a3 e-con-full e-flex e-con e-child\" data-id=\"28798a3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-40c8cf1 e-con-full e-flex e-con e-child\" data-id=\"40c8cf1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb1b08f mt-iframe elementor-widget elementor-widget-html\" data-id=\"7bb1b08f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe loading=\"lazy\" title=\"Top 3 Tips for Improving Your Skill Coaching Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/l51sdozmuc?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" class=\"wistia_embed entered lazyloaded\" name=\"wistia_embed\" msallowfullscreen=\"\" width=\"100\" height=\"560\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/fast.wistia.net\/embed\/iframe\/l51sdozmuc?dnt=1\" data-ll-status=\"loaded\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48eed732 e-con-full e-flex e-con e-child\" data-id=\"48eed732\" data-element_type=\"container\" id=\"isc\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53a15317 e-con-full e-flex e-con e-child\" data-id=\"53a15317\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9e7f90 elementor-widget elementor-widget-heading\" data-id=\"2b9e7f90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the impact of sales coaching?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b53dd2 elementor-widget elementor-widget-text-editor\" data-id=\"49b53dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row header_row\"><div class=\"header_column\"><div id=\"impactCoaching\"><p>Strategic, data-driven sales coaching can have a large, positive impact on key business outcomes. In fact, the impact of great sales coaching is proven.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-687be380 e-con-full e-flex e-con e-child\" data-id=\"687be380\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-31d03ef9 e-con-full e-flex e-con e-child\" data-id=\"31d03ef9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4748edb8 e-con-full e-flex e-con e-child\" data-id=\"4748edb8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-693d7063 e-con-full block-style e-flex e-con e-child\" data-id=\"693d7063\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b12d2d8 elementor-widget elementor-widget-heading\" data-id=\"2b12d2d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Great sales coaching drives revenue growth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b15734 elementor-widget elementor-widget-text-editor\" data-id=\"69b15734\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effective sales coaching leads to higher performing sales reps.\u00a0<a href=\"https:\/\/try.stgmt25.wpenginepowered.com\/the-new-sales-enablement-standard-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">Research from Heinz Marketing<\/a>\u00a0and Mindtickle found that 8 out of 10 sales teams with effective coaching practices hit greater than 75% of sales quotas.<\/p><p>The more formalized the sales coaching program, the larger the impact.\u00a0<a href=\"https:\/\/salesenablement.pro\/assets\/2019\/10\/CSO-Insights-5th-Annual-Sales-Enablement-Study.pdf\" target=\"_blank\" rel=\"noopener\">According to CSO Insights<\/a>, organizations with a dynamic approach to sales coaching achieve significantly higher win rates and quota attainment than average.<\/p><p>In addition, more frequent coaching leads to better results.\u00a0<a href=\"https:\/\/www.salesreadinessgroup.com\/blog\/benefits-of-sales-coaching\" target=\"_blank\" rel=\"noopener\">Research from Sales Readiness Group<\/a>\u00a0found that sales managers at high-impact organizations (those where 75% of sales reps reach quota) spend significantly more time coaching than sales managers at average and low-performing organizations. Our own research found that the average rep receives one manager-led coaching session per month. However, managers of top-performing reps complete an average of three formal, manager-led coaching sessions per rep per month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e2cd385 e-con-full block-style e-flex e-con e-child\" data-id=\"6e2cd385\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d906536 elementor-widget elementor-widget-heading\" data-id=\"1d906536\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Poor sales coaching leads to wasted time and rep churn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b23e454 elementor-widget elementor-widget-text-editor\" data-id=\"6b23e454\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Great sales coaching helps reps close more deals and improve skills that drive long-term success. So it makes sense that poor sales coaching leads to ill-equipped sales reps who are more likely to miss their sales targets.<\/p><p>In addition, poor coaching can be indicative of a negative relationship between managers and reps. These poor relationships lead to higher churn rates.\u00a0<a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-ddi-research-57-percent-of-employees-quit-because-of-their-boss-300971506.html\" target=\"_blank\" rel=\"noopener\">DDI research<\/a>\u00a0found that a staggering 57% of employees have left a job because of their manager. When churn is high, managers must spend more time filling vacant roles \u2013 and less time helping their sellers succeed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c69652 e-con-full e-flex e-con e-child\" data-id=\"1c69652\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-61a07cc5 e-con-full e-flex e-con e-child\" data-id=\"61a07cc5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cee98d0 e-con-full e-flex e-con e-child\" data-id=\"4cee98d0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d1d1e7 e-con-full e-flex e-con e-child\" data-id=\"7d1d1e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c70f4a theme_heading elementor-widget elementor-widget-heading\" data-id=\"13c70f4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take your sales coaching program to the next level<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecd8948 margin_bottom_zero elementor-widget elementor-widget-text-editor\" data-id=\"2ecd8948\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"intro-text\">Sales coaching is a key component of any successful sales readiness strategy. However, sales coaching shouldn\u2019t be one-size-fits-all. Instead, effective sales coaching is strategic, formalized, data-driven, and personalized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b959e5d margin_bottom_zero elementor-widget elementor-widget-text-editor\" data-id=\"4b959e5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ready to see Mindtickle\u2019s complete sales readiness platform in action?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a233635 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"1a233635\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/stgmt25.wpenginepowered.com\/sales-enablement-readiness-platform-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a live demo today.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e6488c e-flex e-con-boxed e-con e-parent\" data-id=\"9e6488c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-715c2573 e-con-full e-flex e-con e-child\" data-id=\"715c2573\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e270f13 e-con-full e-flex e-con e-child\" data-id=\"3e270f13\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89f1bd4 elementor-widget elementor-widget-heading\" data-id=\"89f1bd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to get Started?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c1f47a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"26c1f47a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/request-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 5.9 11.5\" style=\"enable-background:new 0 0 5.9 11.5;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#FFFFFF;}<\/style><g>\t<path class=\"st0\" d=\"M0.7,11.5c-0.2,0-0.4-0.1-0.5-0.2c-0.3-0.3-0.3-0.8,0-1.1l4.2-4.5L0.2,1.3c-0.3-0.3-0.3-0.8,0-1.1  c0.3-0.3,0.8-0.3,1.1,0l4.3,4.6c0.5,0.5,0.5,1.4,0,1.9l-4.3,4.6C1.1,11.4,0.9,11.5,0.7,11.5z\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a 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